Growth Marketing Manager, Organic & Conversion
About The Position
Verkada is seeking an exceptionally sharp Growth Marketing Manager, Organic & Conversion to join their high-performing team. This role will own verkada.com as a revenue engine and manage warm email programs to convert interest into pipeline. The position involves building organic and AI search from the ground up, running experiments on the website, and ensuring leads receive the appropriate next steps. This is a highly visible, high-autonomy role with the opportunity to directly influence how Verkada converts demand into revenue. The role requires a builder's mindset with high ownership, a bias to action, and a love for solving complex problems. The position is based at Verkada's HQ in San Mateo, CA, with a requirement to be on-site 5 days a week, offering flexible hours.
Requirements
- 5+ years of experience in growth marketing, lifecycle marketing, growth product, biz ops, or a startup environment.
- Consumer or prosumer growth experience is highly preferred.
- A track record of owning a number and achieving measurable results, demonstrated by fast promotions or expanding scope.
- Strong experimentation judgment with experience running and explaining A/B tests.
- A working understanding of SEO and AEO, with curiosity about the future of AI search.
- Proficiency in data analysis and web analytics (GA4, Google Tag Manager).
- Knowledge of SQL and Excel is preferred.
- A builder's mindset with high ownership, a bias to action, and a love of hard puzzles.
Nice To Haves
- Deep specialist expertise in SEO/AEO is not required.
Responsibilities
- Own organic and AI-search pipeline, building the SEO and AEO strategy and partnering with content, web, and engineering teams.
- Utilize AI tools to accelerate SEO efforts.
- Own conversion rate across verkada.com for organic, paid, webinar, and event pages through a disciplined experimentation program.
- Rethink form experiences and conversion paths from first visit to booked meeting, removing friction to increase pipeline.
- Own warm email performance across nurture, webinar and event follow-up, and re-engagement programs, measuring success in meetings and pipeline.
- Define key conversion events and ensure accurate tracking.
- Collaborate closely with data science, marketing operations, web and design, product marketing, and marketing development representatives (MDRs) to share learnings and drive continuous improvement.
Benefits
- Comprehensive wellness perks, benefits, and resources.
- Healthcare programs tailored to personal health and financial well-being.
- Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans.
- Nationwide medical, vision, and dental coverage.
- Health Saving Account (HSA) with annual employer contributions.
- Flexible Spending Account (FSA) with tax-saving options.
- Expanded mental health support.
- Paid parental leave policy.
- Fertility benefits.
- Fertility Stipend.
- Paid holidays.
- Firmwide extended holidays.
- Flexible PTO.
- Personal sick time.
- Professional development stipend.
- Wellness/fitness benefits.
- Healthy lunches provided daily.
- Commuter benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
