Senior Manager, SEO & Organic Growth

RemotelyHR•,

1d•$125,000 - $142,500•Remote

About The Position

French Florist is seeking a strategic and highly analytical Senior Manager, SEO & Organic Growth to own the company's organic search strategy across its national e-commerce business and growing franchise network. This is a senior individual contributor role with end-to-end ownership of SEO, reporting to the Director of Performance & Growth. The role involves setting strategy, prioritizing the roadmap, identifying growth opportunities, and driving execution across various teams including Marketing, Technology, Content, Analytics, Merchandising, and franchise teams. The position will also define how French Florist appears in both traditional and emerging AI-driven search experiences, ensuring discoverability, maintaining a flawless reputation across franchise locations, and delivering a frictionless, high-converting digital experience.

Requirements

7+ years of progressive SEO experience with significant ownership of organic growth strategy.
Proven experience driving measurable organic traffic, visibility, and revenue growth for an e-commerce or large-scale consumer website.
Strong AI fluency: you use AI tools (e.g., Claude, ChatGPT, Gemini) daily to work faster and smarter for keyword and intent research, content briefs, technical audits, data analysis, and automating repetitive SEO tasks and you know where human judgment, brand voice, and quality control still matter.
Deep technical SEO expertise, including site architecture, crawlability, indexation, internal linking, redirects, structured data, and Core Web Vitals.
Strong understanding of e-commerce search behavior across products, categories, content, and transactional queries.
Strong hands-on experience with GA4 and Google Search Console, including configuring, validating, and troubleshooting tracking and measurement.
Ability to independently diagnose data, attribution, and tracking issues and clearly communicate technical requirements to Development teams.
Advanced experience with Ahrefs, Semrush, Screaming Frog, and related SEO tools.
Working knowledge of HTML, CSS, JavaScript, and Schema markup.
Strong understanding of AI search, GEO/AEO, and the evolving search landscape.
Strong analytical and data-driven decision-making skills with the ability to connect SEO performance to business outcomes.
Exceptional communication skills and ability to influence technical and non-technical stakeholders.
Strategic, curious, autonomous, commercially minded, and comfortable challenging assumptions with data.

Nice To Haves

Previous experience working with a consumer retail brand.
Prior experience navigating a franchise, dealer network, or highly distributed multi-unit business model. You understand the complexities of managing local SEO and reviews at scale.

Responsibilities

Own and execute the overall SEO and organic growth strategy across national e-commerce and local search.
Build and maintain a prioritized SEO roadmap based on search demand, customer intent, business value, competition, and performance data.
Identify opportunities to increase qualified organic traffic, transactions, and revenue across products, categories, content, and locations.
Develop scalable SEO frameworks and playbooks as the business and franchise network grow.
Monitor search trends, algorithm changes, competitors, and evolving customer behavior.
Own technical SEO strategy across crawlability, indexation, site architecture, internal linking, redirects, canonicalization, structured data, and Core Web Vitals.
Conduct technical audits and translate findings into prioritized, business-focused recommendations.
Partner with Technology and Development teams to implement SEO improvements and ensure SEO is incorporated into website initiatives and launches.
Establish technical SEO standards and proactively identify structural issues that could limit organic growth.
Develop search-driven content and on-page strategy based on customer intent, keyword opportunities, product performance, and competitive gaps.
Establish standards for metadata, headings, internal linking, information architecture, and search-focused content.
Determine when pages or content should be created, optimized, consolidated, redirected, or removed based on performance and business value.
Own the local SEO strategy across the growing franchise network, including location pages, local search visibility, and scalable location-specific search opportunities.
Partner with franchise owners and internal teams to communicate local SEO performance, answer questions, and identify opportunities.
Develop strategy for visibility across AI-powered search, Google AI Overviews, answer engines, and other emerging search experiences.
Evaluate how changes in search behavior affect French Florist's organic visibility and customer acquisition.
Test and develop scalable approaches to improve visibility across traditional and AI-driven search.
Ensure SEO strategy evolves as search technology and user behavior change.
Build AI-powered workflows and tools that scale SEO execution across hundreds of pages and franchise locations, and help teams across the organization adopt them.
Own SEO measurement and organic traffic tracking across GA4, Google Search Console, and other relevant analytics and SEO platforms.
Ensure accurate tracking of organic traffic, conversions, revenue, landing-page performance, and other key SEO metrics.
Troubleshoot tracking, attribution, data quality, and reporting issues; identify root causes and partner with Development to resolve technical issues.
Define tracking requirements for new website features, page types, SEO initiatives, and site changes to ensure performance can be accurately measured.
Use analytics and business data to identify opportunities, diagnose performance changes, and connect SEO activity to meaningful business outcomes.
Build clear reporting and communicate performance, priorities, and recommendations to leadership.
Serve as the internal SEO subject-matter expert across Marketing, Technology, Content, Analytics, Merchandising, and Operations.
Influence cross-functional teams and senior stakeholders without direct authority.
Translate complex SEO, analytics, and technical concepts into clear, actionable business recommendations.
Establish scalable SEO processes and standards that enable teams across the organization to execute against the organic growth strategy.