Organic Growth Manager

Unison•Omaha, NE

3d•Hybrid

About The Position

Unison is seeking an Organic Growth Manager to own how homeowners discover the company through unpaid channels, including search, AI answer engines, its website, blog, and organic social. This senior individual contributor sets strategy and performs hands-on work across technical SEO, schema, content planning, conversion testing, and reporting. The role directly affects lead volume for Unison’s Equity Sharing Agreement (ESA) product, with a focus on both traditional search rankings and visibility in AI-generated answers. This is a hybrid position requiring three full days (Tuesday through Thursday) in Unison’s Omaha, Nebraska office. The role works with web and engineering partners, paid media, communications, affiliate, CRM, analytics, sales, legal and compliance teams, as well as SEO and content contractors. Unison is a San Francisco-based company focused on helping homeowners access home equity through agreements with no monthly payments or interest. The company reports operating in 30 states, surpassing $5 billion in real estate investments, and partnering with more than 7,000 customers through its HomeBuyer and HomeOwner programs.

Requirements

At least 4 years of experience in SEO or organic growth, with a track record of growing organic traffic and conversions, not just rankings.
Hands-on technical SEO skills, including schema, crawling, and indexation, with working knowledge of HTML and CSS.
Working knowledge of answer engine optimization (AEO) and how large language models find and cite content.
Strong writing and editing skills, including the ability to brief content and work within compliance guardrails.
Proficiency with GA4, Google Search Console, Semrush or Ahrefs, and Looker Studio.
Experience with A/B testing and using AI tools with sound human review.
Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.

Nice To Haves

Experience in mortgage, lending, financial services, fintech, or another regulated industry is strongly preferred.
Webflow experience is a plus.

Responsibilities

Own organic search strategy for unison.com, from keyword and topic research through rankings, traffic, and conversion.
Build Unison’s presence in AI answer engines through structured content, schema, entity optimization, and citation strategy; track appearances in AI-generated answers.
Lead technical SEO with web and engineering partners, including site architecture, internal linking, indexation, page speed, and metadata and schema review before Webflow pages publish.
Build off-site authority through link acquisition and SEO review of articles placed by PR partners.
Own the blog and resource center calendar, covering home equity education, product explainers, and competitor comparisons; brief and edit writers for search intent and compliance.
Refresh, consolidate, or redirect declining and overlapping content.
Partner with paid media on landing pages and run A/B and conversion tests to turn organic visitors into leads.
Distribute web and blog content through organic social with communications, using consistent tagging to distinguish organic from paid performance.
Report on organic KPIs, including traffic, rankings, AI citations, leads, and application submissions, using GA4, Google Search Console, Semrush, and Looker Studio.
Work with affiliate, CRM, and analytics teams to resolve cross-channel attribution questions.
Present monthly marketing updates to the Omaha sales team and serve as an on-site marketing point of contact.
Route all content through legal and compliance review and manage SEO and content contractors to complete deliverables.