Senior Manager, Organic & Web Growth

Arize AI•San Francisco, CA

3d•$160,000 - $190,000

About The Position

Arize is seeking a technically strong SEO/AEO and web growth professional to increase the company's visibility and trust across search engines, AI assistants, technical communities, and third-party resources. The role owns the technical and analytical work behind growing Arize's presence in traditional search and AI discovery platforms, while also improving website performance, conversion, and measurement. This is a hands-on role with significant ownership, partnering with Content, Product Marketing, Marketing Engineering, web developers, and external technical resources. The position develops technical SEO and AI search strategies, drives qualified organic acquisition and website experimentation, and connects visibility and conversion metrics to signups, demos, and pipeline outcomes.

Requirements

At least 6 years of hands-on SEO and organic growth experience, ideally in B2B SaaS, developer tooling, infrastructure, or another technical market.
Deep technical SEO expertise, including indexing, crawling, rendering, redirects, canonical tags, structured data, and site architecture.
Demonstrated experience improving organic visibility and qualified traffic in competitive search categories.
Practical experience investigating or optimizing visibility in AI search and answer engines.
Strong understanding of website development fundamentals, including HTML, CSS, JavaScript, rendering, and web performance.
Ability to work directly with developers, diagnose technical problems, and write detailed implementation requirements.
Experience with Google Search Console, GA4, Ahrefs, Semrush, or comparable platforms.
Understanding of conversion optimization, experimentation, and website analytics.
Experience developing backlink acquisition or digital PR strategies focused on relevant, high-quality referring domains.
Strong analytical skills and ability to prioritize based on business impact.
Comfort operating independently and personally performing technical work rather than relying exclusively on agencies.

Nice To Haves

Experience with developer tools, AI infrastructure, observability, or open-source products.
Familiarity with LLMs, AI agents, and AI engineering workflows.
Working knowledge of SQL or Python for search and website performance analysis.
Experience with web analytics instrumentation, tag management, and experimentation tools.
Experience working with modern web frameworks, static site generators, and technical documentation sites.
Experience improving both enterprise demo conversion and self-serve signup journeys.
Experience managing technical SEO through a website migration or major information architecture change.

Responsibilities

Develop and execute Arize's technical SEO roadmap, including improvements to crawlability, indexability, rendering, canonicalization, redirects, site architecture, internal linking, structured data, and page performance.
Diagnose technical SEO issues, including those related to website migrations and content restructuring; partner with developers to implement improvements, validate releases, prevent regressions, and monitor site health.
Establish a measurable framework for visibility across AI search and answer platforms, analyze Arize's mentions and citations relative to competitors, identify visibility gaps, and develop strategies to improve presence in AI-generated answers.
Partner with Content, Product Marketing, DevRel, and ecosystem partners to improve authoritative third-party coverage and citations, and test emerging optimization approaches for measurable impact.
Conduct competitive search and content-gap analyses, identify and prioritize high-value nonbrand opportunities, and develop briefs and optimization recommendations for Content and Product Marketing.
Develop an off-page authority strategy focused on relevant backlinks, technical publications, industry resources, and earned mentions; identify opportunities to turn existing mentions, partnerships, and community contributions into referring links.
Improve existing content through technical optimization, internal linking, consolidation, and targeted refreshes.
Partner with Marketing Engineering and web development resources to improve website functionality, performance, and conversion; identify technical and UX friction across key visitor journeys.
Develop and prioritize website experiments focused on qualified traffic, demo requests, and self-serve signups; implement or coordinate landing page tests, conversion improvements, and performance enhancements.
Ensure analytics and event tracking are in place to measure organic acquisition and conversion, and build scalable processes for website updates, testing, and performance monitoring.
Own reporting for organic visibility, search performance, AI citations, qualified acquisition, and website conversion; use analytics and SEO tools to identify opportunities and establish traditional and AI search benchmarks.
Partner with Growth and Marketing Operations to connect organic performance with signup, demo, and pipeline outcomes.
Manage and evaluate specialist agencies and contractors, emphasizing measurable execution and technical quality.