Growth Manager, SEO & GEO

Rippling•San Francisco, CA

5d•$140,000 - $175,000

About The Position

Rippling is hiring a Growth Manager, SEO & GEO to scale organic growth across traditional search engines and AI-powered discovery platforms. Working closely with the SEO/GEO team lead, this hands-on role will expand existing programs, improve established workstreams, and develop initiatives that increase organic visibility and qualified pipeline. The position spans technical SEO, high-intent content, programmatic SEO, and GEO, with responsibility for turning insights into actions and measurable business outcomes. The Growth Manager will execute and optimize organic growth programs, launch experiments, improve AI-search visibility, and build repeatable processes. The role involves identifying opportunities, analyzing performance, managing projects end to end, and collaborating with Content, Product Marketing, Demand Generation, Web Engineering, and external agencies. Rippling emphasizes in-office collaboration for office-based employees, who are expected under current policy to work in an office at least three days per week if they live within a defined radius of a Rippling office. Compensation includes a competitive salary, benefits, and equity; US salary ranges vary by location tier, and the specific ranges are not provided in the posting.

Requirements

At least 5 years of experience in SEO, growth marketing, or a related discipline.
A track record of improving organic acquisition, qualified pipeline, or other meaningful business outcomes.
Hands-on experience independently executing SEO and GEO initiatives, optimizing existing programs, and building workflows, content strategies, and growth experiments.
Understanding of keyword research, search intent, technical SEO, content optimization, site architecture, internal linking, structured data, and link acquisition.
Experience applying SEO skills across large websites and multiple product or content categories.
Ability to interpret search and web analytics, identify performance gaps, prioritize opportunities, and connect organic performance to conversions, MQLs, SQOs, and pipeline.
Proficiency with Google Search Console, Google Analytics, Ahrefs, Screaming Frog, or similar SEO platforms.
Experience building, optimizing, or scaling template-driven landing pages or other repeatable organic acquisition programs while maintaining quality, differentiation, and relevance.
Ability to identify content gaps, evaluate search intent, and develop strategies for high-intent commercial queries.
Ability to diagnose technical SEO issues, interpret crawl data, work with HTML and structured data, and translate technical requirements into implementation plans.
Ability to execute straightforward technical optimizations independently and collaborate with engineers on complex changes.
Proactive ownership of opportunities and projects from idea through implementation and measurement, including balancing established programs with new tests.
Ability to evaluate evolving search and AI discovery approaches and translate relevant trends into practical growth opportunities.

Nice To Haves

Experience in B2B SaaS or enterprise technology.
Experience testing and implementing strategies across AI-powered search platforms such as ChatGPT, Perplexity, Gemini, or Google AI Overviews.
Experience using AI visibility measurement tools such as Profound.
Experience with B2B buying journeys, product-led content, and conversion-focused landing pages.

Responsibilities

Scale existing SEO and GEO programs to improve non-branded visibility, qualified traffic, MQLs, SQOs, and pipeline.
Translate broader organic growth strategy into actionable priorities and measurable results with the team lead.
Conduct keyword research and optimize content, internal linking, and other elements to improve rankings, traffic, and conversions.
Expand existing programmatic SEO initiatives and identify opportunities for scalable landing pages across relevant search categories.
Develop and improve page templates, workflows, and content strategies that balance scale, quality, differentiation, and conversion potential.
Expand and optimize high-intent, product-led, comparison, alternative, buying-guide, and other conversion-focused content.
Identify search coverage gaps and work with Content and Product Marketing to create content aligned with product capabilities, positioning, and demand generation priorities.
Improve Rippling’s visibility, mentions, and citations across AI-powered search experiences, particularly for commercial and high-intent queries.
Monitor AI search brand visibility, citation share, competitor presence, and source coverage across priority prompts; use tools such as Profound to identify gaps and improvements.
Improve topical authority and off-site visibility through backlinks, digital PR, third-party publications, and brand mentions, working with internal teams and external agencies.
Identify and prioritize technical SEO issues involving crawlability, indexability, site architecture, internal linking, structured data, metadata, rendering, and site performance.
Implement SEO optimizations directly where possible and partner with Web Engineering on complex changes; help maintain standards and prevent regressions.
Identify gaps and emerging opportunities, develop new initiatives from hypothesis through execution and measurement, and turn successful experiments into repeatable processes.
Maintain reporting that connects SEO and GEO work to visibility, traffic quality, MQLs, SQOs, pipeline, and revenue; communicate progress and actionable insights.
Partner with Content, Product Marketing, Demand Generation, Web Engineering, and external agencies; manage projects, dependencies, priorities, and timelines.
Monitor search algorithm changes, AI search experiences, competitor activity, and new optimization approaches, translating relevant insights into practical experiments.