Web Growth & SEO Manager
About The Position
The Web Growth & SEO Manager owns how prospects discover and navigate the FourKites website, from search and AI-generated answers through conversion. This role combines experimentation, SEO, GEO, and AEO into a growth roadmap, focusing on strategy, content, insight, and measurable growth while partnering with the Web Developer on technical implementation. The manager leads website strategy and performance across brand, product, solution, and resource pages; aligns priorities with demand generation, product marketing, content, and sales; and owns the A/B testing program. The role also directs SEO, GEO, and AEO strategy, analytics and reporting, content optimization, and collaboration with cross-functional teams and the Web Platform Lead. FourKites describes itself as an AI-driven supply chain transformation company serving global enterprises. The role is eligible for bonus and incentive compensation and participation in the employee stock option program. The expected annual base salary range is $115,000–$140,000.
Requirements
- At least 5 years of experience in web strategy and optimization; B2B Enterprise SaaS experience is preferred.
- Demonstrated results from structured experimentation and organic search programs.
- Solid technical SEO knowledge, including crawlability, indexation, structured data, JavaScript rendering, and site architecture.
- Experience with Google Search Console, a major SEO platform, and a testing platform such as VWO or Optimizely.
- Strong analytics skills in GA4 and tag management.
- A strong point of view on GEO and AEO, with hands-on results.
- Working knowledge of HTML and CSS sufficient to specify requirements and review work.
- Experience using LLMs and AI tools in analysis and workflow automation.
- Clear writing and presentation skills, with the ability to influence developers, writers, and executives.
Nice To Haves
- Experience with personalization or account-based web experiences.
- Experience with user research or UX testing.
- Webflow experience.
- B2B Enterprise SaaS experience.
Responsibilities
- Own website strategy, roadmap, and performance across brand, product, solution, and resource pages.
- Align web priorities with demand generation, product marketing, content, and sales stakeholders.
- Own the A/B testing program, including research, hypotheses, prioritization, test design, analysis, and reporting.
- Maintain a testing backlog and a library of learnings to inform design and messaging.
- Partner with the Web Platform Lead on new builds, quality assurance, and tooling.
- Own the SEO, GEO, and AEO strategy and roadmap, tied to topics that matter to pipeline.
- Define keyword, topic, and entity strategy for product, solution, industry, and thought-leadership content.
- Optimize on-page SEO, including metadata, headings, internal linking, content structure, and refreshes of underperforming pages.
- Track and improve FourKites' brand presence in AI-generated answers, including ChatGPT, Gemini, Claude, Perplexity, and Google AI features.
- Structure content for extraction and citation using clear answers, FAQs, entity coverage, authoritative sourcing, and schema.
- Run technical SEO audits and write implementation requirements for the Web Platform Lead.
- Support off-page efforts that influence search and AI visibility, such as digital PR and third-party presence.
- Own dashboards and reporting in GA4, Search Console, and SEO platforms such as SE Ranking or SEMrush.
- Report on traffic, rankings, AI visibility, conversion, and pipeline contribution.
- Define tracking requirements and work with the Web Platform Lead to implement and validate them.
- Review content briefs and drafts for search intent and topical completeness.
- Partner with content, product marketing, and demand generation on campaigns and landing pages.
- Assist with SEO content creation.
Benefits
- Medical, dental, and vision benefits beginning on the first day of employment.
- 401(k) retirement savings with employer match.
- Bonus and incentive compensation and participation in the employee stock option program.
- Employer-paid life insurance and short-term disability insurance.
- Generous paid time off, five global recharge days, standard holidays, and volunteer days.
- Paid parental leave for all parents.
- Family planning and inclusive wellbeing resources.
- Technology reimbursement.
- Commuter benefits for in-office employees in Chicago.
- Annual wellness stipend.
- Ongoing learning and development opportunities.
- Time during the workday throughout the year for learning and celebrating diversity.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
