Senior Growth Manager, Web Experience & CRO

Rhythm Energy

About The Position

The Senior Growth Manager, Web Experience & CRO owns the website optimization roadmap, improving conversion, enrollments, and customer acquisition efficiency. The role focuses on enhancing landing pages, navigation, plan discovery, pricing presentation, and enrollment experiences, while analyzing customer behavior and funnel performance to find friction and growth opportunities. It requires hands-on website updates and landing-page development using CMS platforms and modern web tools. The role builds and executes a structured conversion rate optimization program, including hypothesis development, A/B testing, measurement, and iteration. It uses web analytics and behavioral data to evaluate performance, and partners with Analytics and Engineering to improve event tracking, attribution, and experimentation measurement. The position also prioritizes site speed, mobile usability, Core Web Vitals, technical SEO, and organic and paid acquisition landing-page performance. Working across Growth, Design, Engineering, Analytics, SEO, Paid Media, and external agencies, the Senior Growth Manager turns opportunities into shipped improvements, prioritizes work based on business impact and effort, and communicates results to Marketing leadership. Success includes measurable improvements in website conversion and enrollment, more reliable analytics, and a clear, effective website growth roadmap. The role offers ownership of a critical growth channel, hands-on impact, cross-functional collaboration, professional development, and competitive compensation and benefits. The hiring process includes a people screening, hiring manager interview, stakeholder interviews, a case study presentation, reference checks, and an offer stage.

Requirements

At least 7 years of experience in web growth, CRO, digital experience, growth product management, or a related discipline.
Proven experience owning website optimization initiatives that improved conversion, acquisition, or revenue.
Hands-on experience designing, running, and interpreting A/B tests, including experimentation methodology and statistical principles.
Proficiency with GA4, Google Tag Manager, and web analytics; experience with SQL, BigQuery, or similar tools.
Experience with CMS platforms such as Contentful, Webflow, or WordPress, including the ability to implement website improvements independently.
Working knowledge of HTML, CSS, JavaScript, and technical SEO.
Experience with experimentation and behavioral analytics tools such as Kameleoon, Optimizely, VWO, Amplitude, or Hotjar.
Strong analytical skills and commercial judgment, with the ability to prioritize initiatives based on measurable business impact.
Familiarity with SEO, AI-powered search, and modern AI tools for analysis and execution.
Proactive, hands-on approach with strong cross-functional collaboration and communication skills.

Nice To Haves

Experience in consumer subscriptions, fintech, insurance, telecom, energy, marketplaces, or similar industries.
Experience optimizing multi-step purchase, quote, qualification, or enrollment funnels.
Experience working in lean teams and personally implementing improvements rather than relying exclusively on Engineering or agencies.

Responsibilities

Own the website optimization roadmap, focusing on conversion, enrollments, and customer acquisition efficiency.
Improve landing pages, navigation, plan discovery, pricing presentation, and enrollment experiences.
Analyze customer behavior and funnel performance to identify friction, abandonment, and growth opportunities.
Implement website updates, landing pages, and optimizations using CMS platforms and modern web tools.
Build and execute a structured CRO program, including hypothesis development, A/B testing, measurement, and iteration.
Design and evaluate experiments across messaging, calls to action, forms, landing pages, and enrollment flows.
Use GA4, Google Tag Manager, BigQuery, and behavioral analytics to evaluate performance and identify opportunities.
Partner with Analytics and Engineering to improve event tracking, attribution, and experimentation measurement.
Identify and prioritize improvements to site speed, mobile usability, Core Web Vitals, and technical website performance.
Partner with SEO teams and agencies to improve site architecture, technical SEO, and visibility across traditional and AI-powered search.
Collaborate with Paid Media teams to optimize campaign landing pages and improve acquisition economics.
Use AI and automation to accelerate analysis, prototyping, testing, and execution.
Partner with Growth, Design, Engineering, Analytics, and external agencies to deliver website improvements.
Prioritize initiatives based on expected business impact, effort, and available resources.
Establish performance metrics and communicate experiment results, recommendations, and business impact to Marketing leadership.