Senior Product Manager, Growth & Experience

Mudflap•Palo Alto, CA

11d•$180,000 - $235,000•Hybrid

About The Position

Mudflap is hiring a Senior Product Manager, Growth & Experience to drive growth across key product surfaces spanning onboarding, activation, engagement, and monetization. The role owns growth initiatives for Mudflap’s app and card products, combining strategic roadmap development with hands-on execution and experimentation. The Product Manager will use customer insight from owner-operators and small fleets, data, and an AI-forward approach to improve product experiences and adoption. The role works cross-functionally with Engineering, Design, Data, Marketing, Operations, and Customer Support, and involves direct engagement with truckers and fleet operators to understand their workflows and needs. The position is based in Palo Alto, California, with a hybrid work approach balancing in-office collaboration and remote work.

Requirements

5+ years of product management experience with meaningful ownership of customer-facing mobile or web products.
Demonstrated success driving product-led growth through experimentation, iteration, and measurable improvements in key metrics.
Strong understanding of onboarding flows, activation mechanics, and engagement loops.
Comfort working with data, including funnel analysis, cohort retention, and experimentation results.
Experience partnering closely with Engineering, Design, Data, and Marketing to ship high-quality product experiences.
Excellent prioritization, communication, and execution skills in fast-moving environments.
Track record of translating customer insights and data into impactful product improvements.
Hands-on experience using AI tools to accelerate product development, analysis, or experimentation, and curiosity about applying AI to create better product experiences.

Nice To Haves

Experience building products for SMBs, marketplaces, fintech, logistics, or independent operators.

Responsibilities

Own key surfaces across Mudflap’s app and card products, focusing on onboarding, activation, engagement, and monetization.
Identify and prioritize growth opportunities through funnel analysis, customer research, and product intuition.
Lead rapid experimentation cycles, including A/B tests, feature iterations, and onboarding improvements, with clear hypotheses and measurable success metrics.
Develop and execute a roadmap of growth initiatives, balancing new bets with improvements to existing customer journeys.
Partner closely with Engineering and Design to deliver intuitive, high-trust product experiences.
Collaborate with Data, Marketing, Operations, and Customer Support on cohesive end-to-end growth initiatives.
Engage directly with truckers and fleet operators to understand workflows, constraints, and motivations affecting product adoption.
Define, track, and communicate key growth metrics, using data and experimentation results to guide product decisions.
Use AI tools and technologies to accelerate product discovery, experimentation, and development, and identify opportunities to incorporate AI into Mudflap’s product experience.