Technical SEO & GEO Specialist

Replika

1d•Remote

About The Position

Replika is hiring a hands-on Technical SEO & GEO Specialist to own organic discovery across its website, app stores, and AI assistants. The role will set organic strategy and personally implement it, including improving the website, publishing pages, managing app-store listings, and increasing the likelihood that AI assistants recommend Replika. The role is accountable for organic revenue, with a goal of growing it by 2% each month through June 2027 and continuing to compound growth afterward. This is a three-month contract, with the opportunity to extend or convert to permanent. The specialist will own technical SEO for replika.com, app-store optimization for the App Store and Google Play, and generative engine optimization. They will plan and publish feature and comparison pages with a content writer, establish priorities and a roadmap, measure outcomes, and report what has and has not moved performance. The position is fully remote and requires the ability to work CET hours.

Requirements

Hands-on SEO experience for a consumer product, with demonstrable results in traffic and revenue.
Strong technical SEO skills, including the ability to read a crawl, fix a template, and make changes in a CMS or codebase without waiting on an engineer.
Proven GEO results, including a recent project that increased how often a brand is named and recommended in AI answers, with before-and-after evidence.
Proven ASO results on both the App Store and Google Play, including keyword and metadata work that improved rankings and installs, and listing tests that improved conversion.
Comfort working across several localizations is preferred for ASO work.
Comfort using Search Console, analytics, App Store Connect, Play Console, and an ASO tool such as AppTweak, and building reports independently when needed.
Ability to shape strategy and carry out implementation personally.
Excellent written English.

Nice To Haves

Experience growing organic acquisition for a subscription app.
Experience with web-to-app funnels.
Experience running a content program with writers and understanding what makes pages rank and convert.
Experience in a category with strict app-store review and advertising policies.

Responsibilities

Own technical SEO for replika.com, including crawling, indexing, site speed, structured data, and internal linking.
Own App Store and Google Play optimization, including titles, subtitles, keyword fields, and short descriptions across relevant localizations.
Improve app-store listing conversion using screenshots, preview video, custom product pages, in-app events, Play Store listing experiments, and ratings; test changes and retain those that perform best.
Navigate App Review and Google Play guidelines to grow reach without putting releases at risk.
Own generative engine optimization so AI assistants and AI Overviews name and recommend Replika for relevant searches.
Track how often Replika is cited and how it is described in AI answers, identify the sources informing those answers, and influence them through Replika pages, structured data, comparison lists, reviews, and community threads.
Plan feature and comparison pages with the content writer, publish them, and measure their results.
Set the monthly roadmap, prioritize work, implement it, and report on outcomes.
Drive organic revenue growth, with a stated target of 2% monthly growth through June 2027.