About The Position

The Watchman Therapy Awareness Representative (TAR) expands awareness and access to the Watchman Left Atrial Appendage Closure (LAAC) device, a clinically proven alternative to long-term blood thinner use for patients with non-valvular atrial fibrillation. This market-development-focused role leads therapy-awareness initiatives across a defined territory, partnering with referring physicians, implanting teams, and hospital systems to grow patient adoption. The representative collaborates with territory managers and clinical specialists to educate healthcare professionals, optimize referral pathways, and create strategic programs that support procedural volume growth and improved patient care. The role serves as a disease-state expert and engages customers in community and hospital settings. The position is based in the Richmond/Roanoke, Virginia area.

Requirements

  • Bachelor’s degree or equivalent experience.
  • At least 2 years of successful sales or sales management experience.

Nice To Haves

  • Experience in the cardiovascular, pharmaceutical, or medical device industries.
  • Strong communication skills and demonstrated ability to deliver clear, concise messaging.
  • Collaborative team-player approach and a track record of driving results.
  • Ability to thrive in fast-paced, competitive environments with high expectations.
  • History of building and maintaining strong customer relationships across complex organizations.

Responsibilities

  • Educate referring physicians and staff, identify patient pathways, and develop strategies to increase therapy awareness and support implantation.
  • Develop programmatic solutions to improve operational efficiency, increase capacity, and enhance the patient funnel.
  • Build relationships with referring providers, implanting physicians, clinical coordinators, and hospital staff across the continuum of care.
  • Execute strategic therapy-awareness plans aligned with Watchman business objectives and regional goals.
  • Provide education on atrial fibrillation, LAAC, and the anticoagulation market as a disease-state expert.
  • Conduct customer engagements, including routine office visits, educational events, therapy-awareness programs, trade show participation, and procedural observation.
  • Use marketing tools and resources to support therapy education and awareness in community and hospital settings.
  • Analyze territory performance and prepare reports, projections, and feedback for sales management to inform strategy and territory planning.

Benefits

  • Core and optional benefits are offered; details are available at www.bscbenefitsconnect.com.
  • Variable compensation under the Sales Incentive Compensation Plan, including certain annual non-discretionary incentives based on predetermined objectives.
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