VP Strategy, Performance Creative

dentsu•New York, MA

1d•$164,450 - $220,000•Hybrid

About The Position

This role demands fluency in two disciplines that most separate: Brand Strategy and Connected Strategy. You work from both perspectives simultaneously. You don't just translate between them, you hold them together with clear strategic thinking that helps them operate as one. You understand how strategy needs to live across earned, owned, and paid channels—including social and influencer partnerships. You turn strategic direction into clear big ideas and briefs grounded in audience insight and media possibility. You work with creative and media teams to help them understand how their work fits together into a coherent whole and inspire both to think bigger and think together. You are the bold strategic voice in the room who helps teams see how their work connects and why that connection matters.

Requirements

10+ years strategy experience with fluency in BOTH creative strategy AND media strategy
Proven ability to develop and communicate breakthrough strategic thinking, not just execute briefs
Track record working on consumer or B2C brands in complex strategic environments
Experience working across creative and media functions
Comfort engaging with senior stakeholders in strategic conversations
Understanding of how systems work- not just campaigns, but interconnected strategic systems
Comfort holding complexity: three brands, multiple audiences, multiple signals, one coherent force
Ability to operate at 30,000-foot strategic level AND in the work itself
Evidence that you think about how ideas propagate and compound, not just how they perform in a single moment

Nice To Haves

Experience with social media platforms and/or influencer partnerships a plus

Responsibilities

Shape and create the Catalyzing Idea(s) that will help orchestrate across three distinct business units with sophistication and specificity
A builder of brand worlds that dimensionalize ideas- articulating character, conviction, and edges with rigor and specificity that drives great creative work
Develop the strategic narratives that help enterprise leadership understand not just what you're doing, but why it matters and how it moves their business
Bring the same strategic depth to idea development as to system deployment. The ideas are the work. They are not secondary to execution, and brave ideas matter.
Architect an Intelligent Story System: defining WHERE ideas reach the right audiences across all three business units and orchestrating HOW they show up in context
Identify audience signals that inform where and when each idea becomes urgent and inevitable
Ensure that as the system expands across channels, moments, and audiences, coherence never breaks. Every execution- whether retail media, pharmacy communications, or insurance education- radiates from the same idea
Lead creative, media, product, and retail teams to rally around the idea itself, not fracture into tactics. Help them understand they're part of something bigger than their discipline, and why their piece matters to the whole.
Hold the enterprise perspective. You are the leader who sees where all three brands can move together and where they must move independently
Identify strategic opportunities where one idea scales across all three business units (creating compounding effect) and where each business unit needs its own force (creating specificity)
Create conditions where the three brands strengthen each other, not cannibalize each other
Think in both languages simultaneously, from idea through deployment. You are fluent in creative strategy AND media strategy- not choosing between them, but weaving them together around an idea
You understand how media strategy informs which ideas can scale, which audiences you can reach, where cultural moments live. You understand how creative strategy demands certain media contexts to land. You hold both truths at once
Brief media and creative leaders not as separate functions receiving strategy, but as strategic partners who help shape how ideas move in the world
Build and steward a mission-critical relationship by delivering integrated work that creates visible business impact for enterprise leadership
Position yourself as the strategic authority the enterprise turns to when the question is "how do our brands behave?" or "what's the opportunity we're missing?"
Create the conditions where integrated strategy becomes not a nice-to-have, but fundamental to how their enterprise operates
Help assemble and lead a world-class team that embodies integrated thinking at every level
Recruit for depth, not just breadth. You want strategists who are genuinely fluent in both creative and media thinking, not people who dabble in both
Develop the next generation of strategists who understand systems thinking, not just tactical execution
Create psychological safety where team members are empowered to challenge siloed thinking and contribute strategic ideas, not just execute briefs
A servant leader. Your actions help create our culture
Help monitor how strategy translates in market and gather feedback for refinement
Support measurement that tracks whether the system is working, using data as feedback not just reporting
Contribute insights on how ideas are propagating and whether signals are clustering as predicted