Senior Manager, Performance Creative Strategy

HelloFresh • Brooklyn, NY

5d

About The Position

HelloFresh is seeking an entrepreneurial, strategic, and analytical Senior Creative Strategy Manager to join its Performance and Innovation team, an entrepreneurial creative studio that delivers high volumes of creative for growth partners. The role focuses on developing creative solutions that drive performance across paid digital channels, including Meta, TikTok, YouTube, and Google.

This is a player-coach position that sets the strategic direction for content while also directly contributing to concept development and content review in close partnership with Copy, Video & Photo Production, and Art Direction. The successful candidate will bring strong creative taste and platform fluency, use emerging tools to expand creative possibilities, and scale effective work. The company may adjust or reassign responsibilities as business needs change.

Requirements

• Bachelor’s degree in Advertising, Business, Marketing, Communications, or equivalent.
• 5–7 years of creative strategy or marketing experience.
• Experience writing creative briefs and giving thoughtful feedback on marketing assets.
• Experience planning and executing paid social and growth marketing campaigns from start to finish.
• Hands-on fluency with Motion (including its AI teammate, Runneth), Meta Ads Manager, TikTok Ads Manager, Figma, Adobe Creative Cloud, and Google Sheets.
• Excellent interpersonal, verbal, and written communication skills.
• A can-do attitude and ability to thrive in fast-paced, high-output work.
• Passion for owning projects from start to finish.
• Comfort leading through ambiguity and digging into details to solve problems.

Nice To Haves

• Experience at a start-up or on a high-volume team driving results for a fast-growing business.
• Familiarity with competitive research tools such as the Meta Ad Library and TikTok Creative Center.

Responsibilities

• Lead overall creative strategy across brands, with a strong focus on paid social content.
• Oversee and lead copywriters, strategy managers, designers, and art directors, providing faster and sharper strategic oversight.
• Partner with Growth paid social managers, channel owners, and GM teams to translate growth briefs into briefs that drive paid-channel conversions.
• Partner with brand marketing teams to develop strong creative strategy across brands.
• Identify high-impact testing opportunities and brief assets aligned with testing goals.
• Build an understanding of what performs and use those insights with Product Marketing and Growth Marketing to unlock new paid growth.
• Monitor and analyze the performance of Performance and Innovation assets to identify optimization opportunities.
• Regularly share performance insights and next steps with marketing leadership and creative partners.
• Stay current on industry trends, platform updates, and emerging tools, and apply them to improve campaign performance.
• Collaborate across marketing, product, engineering, and data to drive incremental performance across channels.
• Concept and review content in partnership with Copy, Video & Photo Production, and Art Direction.

Benefits

• Competitive salary.
• 401(k) match that vests immediately upon participation.
• Flexible Spending Account (FSA).
• Pre-tax commuter benefits.
• 16 weeks of parental leave, plus PTO and holidays.
• $0 monthly premium and other flexible health plans effective on the first day.
• 85% discount on HelloFresh subscriptions and other product initiatives.
• 15% discount on friends-and-family meal kit subscriptions.
• In-office snacks, weekly catered lunches, and events.
• Company-sponsored outings and Employee Resource Groups.
• Collaborative, dynamic, mission-driven work environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior