Senior Manager, Performance Creative Strategy
About The Position
HelloFresh is seeking an entrepreneurial, strategic, and analytical Senior Creative Strategy Manager to join its Performance and Innovation team, an entrepreneurial creative studio producing high volumes of creative for growth partners. The role focuses on developing creative that drives performance across paid digital channels, including Meta, TikTok, YouTube, and Google. This is a player-coach role: the Senior Manager sets content strategy while also concepting and reviewing work in close partnership with Copy, Video & Photo Production, and Art Direction. The position calls for strong creative judgment and platform fluency, an interest in emerging tools, and the ability to scale successful creative. It also leads a multidisciplinary team and collaborates across marketing, product, engineering, and data to improve performance.
Requirements
- Bachelor’s degree in Advertising, Business, Marketing, Communications, or equivalent.
- 5–7 years of creative strategy or marketing experience.
- Experience writing creative briefs and giving thoughtful feedback on marketing assets.
- Experience planning and executing paid social and growth marketing campaigns from start to finish.
- Hands-on fluency with creative and performance tools such as Motion (including its AI teammate, Runneth), Meta Ads Manager, TikTok Ads Manager, Figma, Adobe Creative Cloud, and Google Sheets.
- Familiarity with competitive research tools such as the Meta Ad Library and TikTok Creative Center.
- Excellent interpersonal, verbal, and written communication skills.
- A can-do attitude and ability to thrive in fast-paced, high-output work.
- Passion for owning projects from start to finish.
- Comfort leading through ambiguity and digging into details to solve problems.
Nice To Haves
- Experience at a start-up or on a high-volume team driving results for a fast-growing business.
Responsibilities
- Lead overall creative strategy across brands, with a strong focus on paid social content.
- Oversee and lead a team of copywriters, strategy managers, designers, and art directors, driving faster and sharper strategic oversight.
- Partner with Growth paid social managers, channel owners, and GM teams to translate growth briefs into briefs that drive conversions on paid channels.
- Partner with brand marketing teams to build strong creative strategy across brands.
- Identify high-impact testing opportunities and brief assets that align with testing goals.
- Build an understanding of what performs and what does not, and use those insights to unlock new paid growth with Product Marketing and Growth Marketing.
- Monitor and analyze performance across Performance and Innovation assets to identify optimization opportunities.
- Regularly share performance insights and next steps with marketing leadership and creative partners.
- Stay current on industry trends, platform updates, and emerging tools, applying them to improve campaign performance.
- Collaborate across marketing, product, engineering, and data to drive incremental performance across channels.
- Concept and review content in close partnership with Copy, Video & Photo Production, and Art Direction.
Benefits
- Competitive salary and 401k match that vests immediately upon participation.
- Flexible Spending Account (FSA).
- Pre-tax commuter benefits.
- 16 weeks of parental leave, plus PTO and holidays.
- $0 monthly premium and other flexible health plans effective the first day.
- 85% discount on HelloFresh subscriptions and other product initiatives.
- 15% discount on friends and family meal kit subscriptions.
- In-office snacks, weekly catered lunches, and events.
- Company-sponsored outings and Employee Resource Groups.
- Collaborative, dynamic, mission-driven work environment.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
