VP, Strategy and Creative Solutions ImpactX

Adelphi Group•New York, NY

1d•$150,000 - $180,000

About The Position

The VP, Strategy and Creative Solutions leads IMPACT’s strategic vision and Creative Strategy pillar across experiential, amplified out-of-home, print, studio, and integrated production. The role translates business challenges, audience insights, and cultural opportunities into distinctive ideas that drive measurable client outcomes and business growth. This senior leader oversees the Director of Creative Strategy and the broader Strategy team, owning original ideation, strategic direction, and pitch quality. The work ranges from quick-turn concepts and preliminary write-ups to comprehensive, insight-led pitches, with research and process scaled to the brief. Working with IMPACT leadership, account teams, production leads, clients, and agency partners, the VP prioritizes opportunities, builds senior relationships, and ensures ideas are compelling, feasible, and commercially sound. The role combines hands-on creative development with leadership to grow the team’s capabilities and capacity. Employees are generally required to work in the office at least three days per week, subject to local law and agency or manager direction.

Requirements

10+ years in brand, creative, experiential, or integrated marketing strategy, including team leadership and complex client engagements.
Proven success turning business challenges, audience insights, and trends into original concepts, creative platforms, successful pitches, and measurable outcomes.
Strong experience in experiential marketing, amplified OOH, branded experiences, and integrated campaigns.
Demonstrated ability to mentor creative strategy talent, set standards, and build strategic capabilities and workflows within a growing organization.
Strong understanding of production, technical feasibility, vendor collaboration, and budgeting, with sound commercial judgment.
Experience prioritizing a high volume of opportunities, planning resources, and leading cross-functional pitch development.
Exceptional storytelling, presentation, and facilitation skills, with the confidence to influence senior client and agency stakeholders.
Collaborative, curious, decisive, and adaptable, with the ability to balance strategic leadership, hands-on creative development, and practical execution across brands, budgets, and markets.

Nice To Haves

Global or multimarket experience.

Responsibilities

Set IMPACT’s strategic and creative direction across experiential, amplified OOH, print, studio, and integrated production, establishing standards for originality, relevance, strategic thinking, and client recommendations.
Lead and mentor the Director of Creative Strategy and broader team; set priorities, allocate resources, and establish performance expectations, development goals, and accountability for quality and efficiency.
Partner with the VP of IMPACT X on intake and opportunity qualification, assessing complexity, business potential, timing, and capacity and determining the appropriate response.
Translate client challenges into actionable briefs with clear audience opportunities, objectives, and desired outcomes, scaling research and strategic development to each brief.
Own original ideation and concept development across IMPACT’s offerings, lead brainstorms, and guide the team toward distinctive, culturally relevant ideas grounded in brand objectives.
Own the strategic narrative, storytelling, and quality of key pitches; guide pitch development and delivery and contribute directly to the work.
Build senior client and agency relationships through discovery conversations, presentations, and proactive recommendations; help shape opportunities and support new business and organic growth.
Work with pillar leaders to combine capabilities, identify new offerings, and uncover revenue opportunities that expand client relationships and IMPACT’s role in clients’ businesses.
Partner with production leadership to ensure ideas are achievable, commercially sound, and scalable; determine when feasibility exploration and vendor collaboration are needed and incorporate practical environmental considerations into recommendations.
Guide audience research, cultural and competitive intelligence, and exploration of emerging technologies where useful; define program objectives and KPIs, evaluate effectiveness, and apply learnings to future work.
Build scalable briefing, ideation, pitch, and review practices, including reusable frameworks, case studies, and presentation resources, while balancing creative ambition with timelines and team capacity.
Represent IMPACT’s strategic point of view through thought leadership, workshops, capabilities presentations, industry discussions, and partner relationships.
Collaborate with U.S. and UK leadership as opportunities arise to share insights, align standards, and support global growth.