VP, Social Strategist

Edelman•Washington, DC

9d•$105,000 - $175,000

About The Position

Edelman is hiring a Vice President of Social Strategy to support a leading national healthcare and wellness brand. The role shapes social strategy where consumer storytelling, corporate communications, and cultural insights intersect, developing programs that build brand relevance, strengthen reputation, connect with audiences, and deliver business results. The position partners with integrated teams across creative, strategy, earned media, paid media, and analytics. Healthcare or pharmaceutical experience is not required.

Requirements

At least 8 years of relevant experience in social strategy, digital marketing, communications, or related fields.
Demonstrated experience developing and executing social strategies that deliver measurable business or communications results.

Nice To Haves

Experience developing social strategies across consumer brand marketing and corporate communications or reputation management.
Strong understanding of social media platforms, content development, audience insights, and emerging trends.
Experience collaborating with paid media, analytics, creative, editorial, and integrated communications teams.
Ability to translate complex business challenges and audience insights into clear, compelling strategic recommendations.
Experience advising senior clients, presenting strategic thinking, and building trusted relationships.
Experience leading, mentoring, and developing teams while balancing multiple priorities and workstreams.
Interest in health, wellness, consumer behavior, and evolving conversations shaping how people engage with brands.
Agency experience is a plus, as is familiarity with social analytics and measurement across earned, owned, and paid channels.

Responsibilities

Lead the development and execution of social strategies that connect consumer brand storytelling, corporate reputation, and business objectives across a major healthcare and wellness portfolio.
Advise senior clients on social trends, platform opportunities, audience engagement, and emerging digital behaviors.
Translate audience insights, cultural trends, and business challenges into social strategies, creative briefs, and integrated campaign recommendations.
Collaborate with creative, paid media, earned media, analytics, and planning teams to develop cohesive, insight-driven programs across channels.
Guide social content strategy, platform planning, campaign development, and community engagement approaches.
Mentor and develop team members, fostering collaboration, creativity, strategic thinking, and professional growth.
Evaluate campaign performance and social insights to optimize strategies, demonstrate impact, and identify opportunities for innovation and account growth.
Monitor developments in social platforms, creators, emerging technologies, and cultural conversations, and bring relevant thinking to clients and internal teams.