VP, Revenue Marketing

Bloomerang

8h•$175,500 - $292,500•Remote

About The Position

The VP of Revenue Marketing reports to the Chief Marketing Officer and is accountable for how Bloomerang generates new business demand and revenue. The role leads the demand and conversion engine, including buyer journeys, integrated campaigns, account-based sales and marketing plays, search and AI visibility, paid search, the website, and conversion optimization. Success means driving month-over-month and year-over-year growth in new account acquisition, pipeline, and bookings in partnership with Business Development, Sales, and Marketing leadership. This is a strategic, hands-on leadership role that leads through team leaders, influences the wider Marketing Team, and serves as a trusted partner across the business. The VP identifies future sources of demand and builds funded plans to develop them; expands into new market segments with account-based marketing and sales playbooks; and improves buyer journeys through campaigns, nurture, personalization, conversion, and funnel velocity. The role aligns Marketing, Business Development, and Sales around shared plans and metrics, uses experiments and evidence to guide investment, and owns the programmatic, demand software, and campaign budget. The VP also helps lead the department’s AI agenda, develops the team and its leaders, and represents Bloomerang to the nonprofit and fundraising sector through speaking and other market-facing engagement. Bloomerang describes this as a permanent, full-time, fully remote position. Employees living in Indianapolis, Indiana may work from company headquarters. Visa sponsorship and relocation assistance are not offered. The salary range is $175,500–$292,500, with possible eligibility for a discretionary bonus.

Requirements

12+ years in B2B SaaS growth, demand, or revenue marketing, including 5+ years leading other leaders.
Experience scaling a high-volume, high-velocity inbound engine where Marketing sourced the majority of pipeline.
Experience carrying a number through sustained 30%+ year-over-year bookings growth and helping scale a business toward $200M or beyond.
Experience owning a marketing-sourced pipeline number and delivering against it under pressure.
Experience building and maintaining a reverse waterfall or equivalent funnel plan with Sales, Business Development, and Revenue Operations leadership.
Hands-on depth across paid marketing, website and conversion optimization, and organic and AI-driven discovery.
Ability to translate deep product knowledge and hands-on product experience into high-impact buyer journeys that convert.
Experience owning a meaningful program, agency, and software budget and making allocation decisions.
Experience with a modern demand stack, including CRM, marketing automation, ABM and intent, analytics, A/B testing, and AI tooling.
Experience growing a demand engine through a channel shift and explaining the change, actions taken, and results.
Experience redesigning real marketing workflows with AI agents and evaluating output quality, not only speed.
Evidence-based decision-making, including testing before scaling and willingness to stop programs that do not perform.
Experience carrying a shared number with Sales leadership and working effectively with Sales, Marketing, and Business Development peers.
Ability to present credibly to nonprofit executives, industry influencers, senior leadership, and executive teams.
Ability to communicate clearly with nonprofit and fundraising buyers without relying on jargon.

Responsibilities

Lead Bloomerang’s demand and conversion engine to generate new business demand, pipeline, bookings, and new account acquisition.
Guide growth across buyer journeys, integrated campaigns, account-based marketing and sales plays, search and AI visibility, paid search, website experiences, and conversion optimization.
Develop a multi-year view and funded plan for emerging sources of demand in partnership with demand leaders.
Identify, size, and build go-to-market account-based marketing and sales playbooks for new market segments with the team and GTM leadership.
Align integrated campaigns with Sales and Business Development motions and activate and opt in target accounts while maintaining core growth plans.
Build buyer journeys using integrated campaigns, nurture, personalization, and available tooling; improve conversion and funnel velocity.
Build, refine, and maintain a shared reverse waterfall or equivalent funnel plan with GTM peers.
Run experiments with the team and cross-functional partners, scale what works, stop underperforming programs, and communicate the evidence behind investments.
Own the programmatic, demand software, and demand campaign budget; allocate investment across channels and sources and align leadership before significant shifts.
Help drive the AI agenda across the Marketing department, including setting standards for agent workflows, autonomy, and accountability.
Lead and develop team leaders, strengthen cross-functional leadership, and build the team’s influence and effectiveness across the business.
Represent Bloomerang in the sector through presentations, speaking engagements, and conversations with fundraising and nonprofit leaders; bring market insight to revenue marketing and product teams.
Partner with Sales, Business Development, Marketing, and Revenue Operations leaders to deliver shared pipeline and bookings goals.

Benefits

Health insurance options
Vision insurance options
Dental insurance options
HealthiestYou healthcare service with convenient, confidential access to doctors 24/7
20 PTO days
3 flex days
4 optional volunteer days
12 paid holidays
Paid parental leave
401k match
Equipment shipped to the employee’s door
Possible eligibility for a discretionary bonus