VP, Product, Growth Experimentation

Life360

6h • Remote

About The Position

Life360 is hiring a Vice President, Product, Growth Experimentation to lead how the company turns first sessions into lasting free members. The role owns the free-member funnel—from first-session activation through engagement and retention—across more than 100 million monthly active users in global markets. The VP will oversee the growth experimentation program as a hands-on leader with direct reports, driving outcomes in close partnership with Engineering, Design, Data Science, Analytics, and adjacent product teams.

The role combines growth strategy with direct execution. It is responsible for setting priorities for experimentation, choosing appropriate methods, applying statistical rigor, and turning results into clear decisions and lasting organizational learning. The leader will also protect member trust by ensuring experiments create genuine value rather than pursuing short-term gains that could undermine a product families rely on for safety.

Life360 operates as an AI-native organization. The VP is expected to use AI throughout the product and experimentation workflow, create reusable AI artifacts and workflows, and help establish the company’s approach to AI-native experimentation. Life360 is remote-first, with remote work as the primary experience; positions can be performed remotely within the US and Canada unless otherwise specified.

Requirements

• 15 or more years of experience in consumer products, including deep, hands-on ownership of growth and experimentation at scale.
• Experience being accountable for top-line outcomes in a business with tens of millions of users is preferred in the posting’s description of the ideal background.
• 10 or more years managing high-performing teams that deliver outcomes.
• Ability to lead, coach, and contribute as an individual contributor, and to recognize, grow, and retain talented team members.
• Ability to shape strategy in ambiguous problem spaces, translate it into clear direction and shippable milestones, prioritize under constrained capacity, and justify decisions to decline ideas.
• Ability to design and defend metric frameworks and explain trade-offs among potential primary metrics.
• Deep fluency in experiment design, including statistical power, minimum detectable effect, guardrail metrics, A/B/n tests, multi-armed bandits, holdouts, sequential-testing pitfalls, interference and network effects, novelty effects, and correlation versus causation.
• Track record of moving top-line growth metrics such as activation, engagement, or retention through a portfolio of experiments, and judgment about when to stop investing in an opportunity.
• Ability to reason in funnels and cohorts and distinguish genuine incremental growth from vanity metrics or shifts in usage between features.
• Cross-functional leadership with Engineering, Design, Data Science, and Analytics, and ability to raise experimentation standards beyond the immediate team.
• Mobile-first consumer product experience, including understanding differences in experimentation and instrumentation across iOS and Android and across international markets.
• Empathy for families and sound judgment about how growth experiments affect member trust.
• Daily, substantive use of AI for tasks such as research, analysis, experiment design, prototyping, drafting, and readouts.
• Ability to review AI-generated output carefully and remain accountable for all work shipped.
• Ability to use AI to increase individual and team leverage, share effective practices, build reusable prompts and workflows, and help teammates adopt AI.
• Commitment to staying current with AI tooling and recommending meaningful improvements to team workflows.

Nice To Haves

• Experience in a consumer business with tens of millions of users, with accountability for top-line outcomes.

Responsibilities

• Lead a high-velocity experimentation program across acquisition, activation, onboarding, engagement, and retention, prioritizing opportunities that generate incremental growth and compound into monthly active users.
• Build and use hypothesis trees, and make explicit decisions about where to allocate experimentation capacity.
• Select appropriate experiment methods, including A/B/n tests, multi-armed bandit optimization, and long-term holdouts.
• Apply statistical discipline to power, minimum detectable effect, guardrails, interference and network effects, novelty effects, and causal interpretation.
• Develop reusable experimentation playbooks, templates, and standards to improve the quality and velocity of experimentation across partner teams.
• Partner with Data Science and Engineering to improve the experimentation platform and instrumentation.
• Produce clear experiment readouts, make defensible ship, iterate, or kill decisions, and maintain a durable record of learning.
• Ensure experiments provide genuine member value and do not erode the trust of families who rely on Life360 for safety.
• Use AI throughout the workflow, from hypothesis generation and analysis to readouts and shipped experiments; develop reusable AI artifacts and help define the AI-native experimentation playbook.
• Lead, coach, and develop direct reports and collaborate across Engineering, Design, Data Science, Analytics, Lifecycle Marketing, Performance Marketing, and adjacent product teams.
• Establish and drive a growth and experimentation strategy and metric framework, including a north-star metric, driver metrics, and guardrails.

Benefits

• Medical, dental, vision, life, and disability insurance plans; plans are 100% paid for US employees, with supplemental medical and dental plans available for Canadian employees.
• 401(k) plan with company matching for US employees; RRSP with DPSP plan for Canadian employees.
• Paid parental leave.
• Mental Wellness Program and Employee Assistance Program (EAP).
• Flexible paid time off, companywide holidays, and summer and winter shutdowns.
• Learning and Development programs.
• Equipment, tools, and reimbursement support for a productive remote environment.
• Free Life360 Platinum Membership and Tile trackers.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed