VP, Growth

Motive

About The Position

Motive is seeking a strategic, highly analytical Vice President of Growth to build systems and programs that create durable, efficient growth across the customer lifecycle. The role sets the growth agenda, translates customer and market insight into focused experiments, and improves how Motive attracts, converts, activates, retains, and expands customers. The Vice President of Growth works across Marketing, Product, Sales, Customer Success, Finance, and Data to identify high-impact opportunities and turn them into measurable plans. The role balances near-term performance with scalable capabilities by building a team and operating model that increase learning velocity, improve customer outcomes, and make growth more predictable.

Requirements

12+ years of experience in growth, demand generation, product-led growth, lifecycle marketing, revenue growth, or a related discipline, including significant leadership experience.
Track record of delivering measurable, efficient growth at a B2B SaaS or technology company.
Deep personal expertise in selecting, building, and analyzing enterprise demand generation programs across a wide range of channels.
Strong analytical judgment and fluency with experimentation, funnel measurement, cohort analysis, forecasting, and growth economics.
Experience leading teams and influencing senior stakeholders across Marketing, Product, Sales, Customer Success, Finance, and Data.
Strong customer orientation and ability to connect customer problems and behavior to practical growth opportunities.
Ability to move between strategy and execution, frame opportunities, make trade-offs, align stakeholders, and help teams deliver.
Clear executive communication skills, sound judgment with incomplete information, and a bias toward timely decisions and measurable action.
Track record of attracting, developing, and retaining strong talent while setting a high bar for accountability and collaboration.

Nice To Haves

Experience at a B2B SaaS or technology company with multiple products, customer segments, or routes to market.

Responsibilities

Set growth strategy and priorities, connecting company goals to clear customer, funnel, and revenue outcomes.
Identify high-value opportunities across acquisition, conversion, onboarding, activation, retention, and expansion, and focus investment and teams on the opportunities with the greatest potential impact.
Build a disciplined experimentation program by developing hypotheses, prioritizing tests, establishing success measures, scaling effective initiatives, and stopping ineffective ones.
Personally engage in the highest-impact growth programs across paid, organic, web, and other channels to gain insight and drive output.
Use automation and AI to reduce low-value work, personalize customer experiences, and increase team productivity without adding unnecessary complexity.
Improve the customer journey across digital and human touchpoints, reducing friction from first interaction through adoption, renewal, and product expansion.
Partner with Marketing to strengthen channel effectiveness, demand capture, audience quality, and funnel conversion.
Partner with Product and Data to use customer research, product usage, and behavioral signals to improve activation, engagement, self-service, and product-led growth opportunities.
Partner with Sales and Customer Success to improve lead quality, handoffs, time to value, retention, and expansion motions.
Establish a growth measurement framework and operating cadence, including funnel definitions, dashboards, forecasting, cohort analysis, and performance reviews.
Evaluate growth investments using conversion, acquisition cost, payback, lifetime value, retention, and incremental revenue economics.
Build, lead, and develop a high-performing growth organization, establishing clear ownership, decision rights, and cross-functional partnerships.
Bring customer and market insight into company decisions, including product priorities, packaging, pricing, channel strategy, and go-to-market plans.
Focus teams and investment on the growth opportunities with the greatest customer and business impact.
Ground growth decisions in customer needs, real-world workflows, and measurable value.
Make it easier to test, learn, decide, and scale effective ideas.
Build simple, understandable growth systems, metrics, and customer experiences.
Use market, competitive, and industry insight to shape where and how Motive grows.