VP, Paid Media

Buyerlink • Beverly Hills, CA

2d • $180,000 - $200,000 • Onsite

About The Position

Buyerlink is seeking a hands-on, strategic performance marketing leader to own and scale paid social and native advertising for its Home Services and Automotive business. The VP of Paid Media will define the vision, lead and develop a high-performing team, set strategy, build and optimize campaigns, improve lead quality, scale volume, and create a repeatable growth model that can expand across Buyerlink’s broader portfolio. The role combines strategy and execution, including managing meaningful budgets, developing test-and-learn programs, partnering cross-functionally, and building the systems, team, and reporting needed to make paid social and native display advertising a scalable consumer acquisition engine.

This is an in-person role at Buyerlink’s Beverly Hills, California office. Applicants must be in the Beverly Hills area; applications from outside the area are not being accepted. The role owns paid marketing strategy except paid search and offers the opportunity to establish paid social and display advertising as a scalable growth capability across the company.

Requirements

• At least 3 years of performance marketing experience, including substantial hands-on ownership of paid social and native advertising.
• Deep expertise in Meta Ads Manager, including campaign setup, optimization, measurement, and scaling across Facebook and Instagram; must personally build, launch, and optimize campaigns.
• Experience leading B2C paid social campaigns in Home Services, Automotive, lead generation, or another high-volume consumer acquisition environment.
• Proven experience scaling paid social advertising spend to hundreds of thousands of dollars per month while improving efficiency, lead quality, and return on investment.
• B2C consumer lead-generation experience and an understanding of balancing cost per lead, volume, and lead quality.
• Strong understanding of local-market acquisition, service-area constraints, seasonality, consumer intent, and lead-quality economics.
• Proven ability to manage meaningful paid media budgets and scale investment based on business performance.
• Strong analytical skills and comfort with performance data, financial metrics, attribution, and business KPIs.
• Experience designing and leading creative, audience, conversion, and market-testing programs.
• Ability to translate campaign performance into clear insights, decisions, and recommendations for senior stakeholders.
• High ownership, rigor, organization, and accountability.
• Bachelor’s degree in marketing, business, analytics, or a related field, or equivalent professional experience.
• Must be in the Beverly Hills, California area for this in-person role.

Nice To Haves

• Experience with native and display advertising beyond Meta.
• Knowledge of Tableau, GA4, and lead-generation landing-page flows.
• Lead-generation background in Home Services or Automotive.

Responsibilities

• Own paid social and native display advertising for the Home Services and Automotive verticals.
• Lead campaign strategy while remaining hands-on with campaign execution and management.
• Build, launch, manage, and optimize campaigns across Meta, native, display, programmatic, and emerging social platforms.
• Scale lead volume profitably while improving lead quality, conversion rates, cost per lead, and overall campaign efficiency.
• Own channel performance, economics, and investment, and scale budgets based on business performance.
• Build a disciplined experimentation and optimization program across creative, audiences, offers, campaign structure, conversion, and markets.
• Integrate AI into creative development and the paid media workflow, including planning, research, iteration, analysis, forecasting, reporting, and experimentation.
• Partner with Creative, Analytics, Engineering, Sales, and vertical leadership to align paid media strategy with business priorities.
• Strengthen measurement and reporting across Meta Pixel, Conversions API, offline conversions, attribution, and lead-quality metrics such as acceptance, contact, appointment, and close rates.
• Develop the paid social playbook, operating model, processes, and team structure to scale the channel across Buyerlink.
• Share performance insights, risks, recommendations, and investment plans with senior leadership.

Benefits

• Paid time off for volunteering through the Service Days program.
• Comprehensive extended health benefits package.
• Professional development opportunities.
• Complimentary in-office lunches.
• In-office team events.
• Diverse global community and opportunities to connect with team members worldwide.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive