VP of Paid Media Services

IMPACT • Cheshire, CT

4d • $125,000 - $135,000 • Hybrid

About The Position

IMPACT is hiring a leader to build and run its Paid Media practice, including paid ads management and consulting. The VP will own the practice as a business: developing its strategy, winning and retaining clients, delivering measurable results, and evolving its services as advertising platforms and AI change. The role has autonomy to set priorities and make day-to-day decisions within company parameters, including shaping services, pricing, and delivery for profitable growth. The immediate focus is delivering the 2027 results while establishing a practice that can continue to grow profitably into 2028 and beyond.

The VP will own service-fee revenue and profitability, excluding client ad spend; oversee client success and offer development; contribute expertise to marketing, sales, and the Endless Customers Academy; and lead and develop paid media specialists. The role reports to the Integrator and works with other practice leaders, client Relationship Owners, and Marketing & Sales.

The position is hybrid, with the Cheshire, Connecticut area preferred. Candidates outside Connecticut may be considered if they commit to East Coast working hours and can travel to the office and events. Occasional travel is expected, with the posting also noting two internal events and three to four sponsored external events per year. Working hours are 9:00 AM to 5:00 PM Eastern Time, with flexibility for independent work outside client meetings and team rituals.

Requirements

• At least 7 years of paid media experience, including experience leading a practice or team with its own revenue and margin.
• Hands-on expertise with Google, Meta, and LinkedIn advertising, especially for B2B and services clients.
• Ability to connect measurement to business outcomes and communicate attribution limitations honestly.
• Comfort leading sales conversations and closing engagements.
• Uses AI and automation to improve performance and efficiency.
• Based in Connecticut is strongly preferred. Candidates outside Connecticut must commit to East Coast hours and be able to travel to the office and events.
• Ability to work 9:00 AM to 5:00 PM Eastern Time, with flexibility for independent work outside client meetings and team rituals.

Nice To Haves

• Experience selling paid media consulting or audits alongside paid media management.
• HubSpot experience, especially with ads and attribution reporting.
• Familiarity with Endless Customers or They Ask, You Answer.
• Experience in home services, manufacturing, or professional services.

Responsibilities

• Own the Paid Media practice’s service-fee revenue and profitability, excluding client ad spend.
• Price creative, measurement, optimization, and coordination work appropriately, and track these fees separately from ad spend.
• Follow up promptly on opportunities from Marketing & Sales, scope engagements, and close custom or expanded work.
• Keep forecasts current and raise likely performance misses early.
• Identify at-risk client accounts and lead documented recovery plans.
• Recommend client budgets based on client economics and results, rather than to increase IMPACT’s fees.
• Diagnose weak lead quality or conversion, working with the client’s Relationship Owner and relevant practice to investigate the offer, website, tracking, or sales follow-up.
• Ensure clients own their ad accounts, data, and campaign history.
• Shape paid ads management and consulting offers based on market demand, client feedback, and what the team enjoys delivering, including a lower-entry consulting offer.
• Keep offers current with platform, AI, and creative changes, and avoid promising guaranteed results outside the team’s control.
• Fix or retire offers that do not sell or deliver, and recommend new offers and pricing changes through the approval process.
• Coordinate cross-practice handoffs through each client’s Relationship Owner.
• Contribute subject-matter expertise to marketing and sales through content, events, and sales conversations, and to the Endless Customers Academy.
• Test AI and process improvements and share effective approaches with other practices.
• Lead, develop, and hold paid media specialists accountable through clear expectations, measurable goals, and regular feedback.
• Document account knowledge and optimization history so clients do not depend on a single team member.
• Develop a plan for the practice and make day-to-day operating decisions to deliver the 2027 results and support profitable growth beyond 2027.

Benefits

• Medical insurance, with IMPACT covering a significant share of premiums.
• Dental insurance, with IMPACT covering a significant share of premiums.
• Vision insurance, with IMPACT covering a significant share of premiums.
• 401(k) with a 100% match up to 3% and a 50% match up to 5%.
• Company-paid life insurance.
• Paid parental leave.
• Flexible PTO.
• Base salary of $125,000–$135,000, plus a performance incentive tied to the role’s scorecard, with OTE of $190,000 and an additional three-year target incentive.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed