Manager of Paid Media Services
About The Position
The Paid Media Services Manager leads media planning and manages annual paid media budgets across multiple brands. This role is the primary liaison between the Marketing team and media agency partners, ensuring campaigns are executed effectively and on time. The manager aligns internal teams, communicates campaign requirements and timelines, and holds internal and external partners accountable for deliverables and budgets. The position manages agency relationships and paid campaigns from planning through post-campaign analysis. It develops media briefs, maintains brand flighting schedules, reviews media plans and campaign performance, manages budgets in collaboration with Finance, and recommends optimizations and future strategies. The role also evaluates agency performance and may recommend exploring alternative partnerships. Hershey Entertainment & Resorts is an entertainment and hospitality organization with properties including Hersheypark, The Hotel Hershey, Hershey Lodge, Giant Center, and restaurants. The company describes its Core Values as Devoted to the Legacy, Selfless Spirit of Service, Team Focused, and Respectful of Others, and states a commitment to diversity, equity, and inclusion.
Requirements
- Bachelor's degree, or eight years of experience in lieu of education.
- At least five years of related experience.
- Must be at least 18 years of age.
- Skilled in Google Suite and Microsoft Office applications, including Excel and Word.
- Proficient in working with details on a daily basis for prolonged periods.
Responsibilities
- Manage day-to-day relationships with media agency partners, including long-term strategic initiatives.
- Lead paid media planning for campaigns, develop media briefs with input from Marketing and Analytics, and advise agencies on strategies aligned with marketing and business objectives.
- Develop and maintain paid media flighting schedules for each brand, obtain Marketing Management approval before agency submission, and confirm files and assets are correctly submitted.
- Communicate proactively with Marketing Management, Creative, and Project Management about upcoming campaigns, creative requirements, media plans, and timelines.
- Manage the annual paid media budget through tracking, forecasting, and optimization, collaborating with Finance to stay within budget.
- Review, approve, and evaluate media plans for alignment with brand messaging and campaign objectives.
- Analyze campaign performance and media reports, providing insights and strategic recommendations to internal teams and leadership.
- Plan and prioritize multiple campaigns across brands, managing resources, timelines, and workflows.
- Identify campaign optimization opportunities through testing, segmentation, and performance evaluation.
- Lead post-campaign analysis and provide actionable insights for future initiatives.
- Hold agency partners accountable for timelines, deliverables, and quick-turn support.
- Evaluate agency performance on an ongoing and annual basis, provide feedback, and recommend alternative agency partnerships as needed.
- Maintain attention to detail and follow-through across campaigns and processes.
- Perform other duties as assigned.
Benefits
- Free admission to Hersheypark.
- Discounts.
- Medical coverage beginning the first day of the month after starting.
- Dental coverage beginning the first day of the month after starting.
- Vision coverage beginning the first day of the month after starting.
- 401K contribution.
- Paid time off.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
