VP of Paid Media Services

IMPACT • Cheshire, CT

3d • $125,000 - $135,000 • Hybrid

About The Position

The VP of Paid Media Services will build and lead IMPACT’s Paid Media practice, overseeing paid ads management and consulting. This is one of four leadership positions being added to support the company’s next phase of growth, and is open to internal and external candidates. The role is responsible for achieving the practice’s 2027 results and building a profitable practice that can continue to grow beyond 2028. The leader will set priorities, make day-to-day decisions, and take ownership of correcting performance or service issues.

The VP will shape the practice’s services, pricing, delivery model, and team within company parameters. The role includes owning service-fee revenue and profitability, developing and closing client engagements, maintaining forecasts, supporting client success, evolving service offerings in response to market and technology changes, and leading and developing paid media specialists. Client ad spend is excluded from the practice’s service-fee revenue and profitability ownership.

IMPACT helps businesses become the most recommended, trusted, and chosen company in their market through its Endless Customers System (formerly They Ask, You Answer). Its work includes coaching around content, video, sales alignment, websites, and visibility in AI search. IMPACT is also a HubSpot Diamond Partner and offers services including website redesign, HubSpot training, and paid media management. It typically serves businesses with $5 million to $100 million in revenue, often in home services, manufacturing, retail, and professional services.

The position reports to the Integrator and partners with the VPs of EC Coaching & Training, HubSpot & Technology Services, and Web Services on shared clients, as well as Marketing & Sales on new business. Connecticut-based candidates are strongly preferred. Candidates outside Connecticut may be considered if they commit to East Coast hours and can travel to the office and events. The role is hybrid, with occasional travel of approximately one to two times per quarter; the posting also notes two internal events and three to four sponsored external events per year.

Requirements

• At least 7 years of paid media experience, including leadership of a practice or team with its own revenue and margin.
• Hands-on expertise with Google, Meta, and LinkedIn advertising, especially for B2B and services clients.
• Ability to connect measurement to business outcomes and communicate attribution limitations candidly.
• Comfort leading sales conversations and closing engagements.
• Uses AI and automation to improve performance and efficiency.
• Connecticut-based candidates are strongly preferred; candidates outside Connecticut must commit to East Coast hours and be able to travel to the office and events.

Nice To Haves

• Experience selling paid media consulting or audits alongside paid media management.
• HubSpot experience, especially with advertising and attribution reporting.
• Familiarity with Endless Customers or They Ask, You Answer.
• Experience in home services, manufacturing, or professional services.

Responsibilities

• Own the Paid Media practice’s service-fee revenue and profitability, excluding client ad spend.
• Price creative, measurement, optimization, and coordination work appropriately, and track those fees separately from client ad spend.
• Respond promptly to opportunities from Marketing & Sales, scope engagements, and close custom or expanded work.
• Maintain current forecasts and raise likely performance misses early.
• Identify at-risk accounts and lead documented client recovery plans.
• Recommend client advertising budgets based on client economics and results, rather than to increase IMPACT’s fees.
• Diagnose weak lead quality or conversion by investigating causes such as the offer, website, tracking, or sales follow-up, in coordination with the client’s Relationship Owner and the appropriate practice.
• Ensure clients own their ad accounts, data, and campaign history.
• Develop paid ads management and consulting offers based on market demand, client feedback, and what the team can deliver effectively, including a lower-entry-point consulting offer.
• Keep services current with platform, AI, and creative changes, and avoid guaranteeing results outside the company’s control.
• Fix or retire offers that do not sell or deliver, and recommend new offers and pricing changes through the approval process.
• Coordinate cross-practice handoffs through each client’s Relationship Owner.
• Contribute expertise to marketing and sales activities, including content, events, and sales conversations, and to the Endless Customers Academy.
• Test AI and process improvements and share effective practices with other teams.
• Lead, develop, and hold paid media specialists accountable through clear expectations, measurable goals, and regular feedback.
• Document account knowledge and optimization history so that client service does not depend on a single person.

Benefits

• Medical, dental, and vision insurance, with IMPACT covering a significant share of premiums.
• 401(k) with a 100% match up to 3% and a 50% match up to 5%.
• Company-paid life insurance.
• Paid parental leave.
• Flexible PTO.
• Performance incentive tied to the role’s scorecard, with stated OTE of $190,000, plus an additional three-year target incentive.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed