Coordinator, Paid Media

Universal Music•Hollywood, CA

About The Position

Universal Music Group is seeking a Coordinator to join the Virgin Music Group Paid Media team in Hollywood, California. The role supports the full paid media campaign lifecycle, from planning and setup through execution, optimization, and reporting, while owning the department’s billing workflow and coordinating day-to-day team operations. Working with internal teams, clients, and media partners, the Coordinator helps deliver campaigns that build artist audiences, support streaming growth, and drive direct-to-consumer engagement and sales across new releases, catalog, and other priority initiatives. This position is suited to someone with a passion for music, strong organizational skills, attention to detail, and curiosity about digital advertising. As the Coordinator gains experience, opportunities may arise to take on greater responsibility for media planning and campaign management.

Requirements

Relevant experience through internships, employment, coursework, or hands-on projects in digital advertising, marketing, media, or a related field.
Proficiency in Microsoft Excel, PowerPoint, and Word, and comfort using spreadsheets for campaign tracking, reporting, and billing reconciliation.
Proficiency in Figma, Airtable, and Canva.
Strong organizational and time management skills, including the ability to manage multiple campaigns and deadlines as priorities evolve.
Strong attention to detail and follow-through, particularly with campaign settings, budgets, invoices, and reporting.
Clear written and verbal communication skills and the ability to summarize data and coordinate effectively with internal and external partners.
Comfort working with numbers and spreadsheets, identifying discrepancies, and turning data into useful insights.
Foundational understanding of paid social advertising, audience targeting, campaign objectives, and performance measurement.
A proactive, resourceful approach to problem solving, with sound judgment about when to ask questions or escalate issues.
Ability to work collaboratively, handle confidential information, and communicate professionally with stakeholders at all levels.
Passion for music and artist development, and interest in how advertising supports discovery, fan engagement, streaming, and sales.

Nice To Haves

Experience with Meta Ads Manager, TikTok Ads Manager, Google Ads, or other digital advertising platforms.
Familiarity with campaign reporting dashboards, web analytics, pixels, UTM tracking, and conversion measurement.
Experience with invoice processing, budget tracking, purchase orders, or financial systems such as SAP/Uniport.
Music industry, record label, distribution, or advertising agency experience.
Familiarity with creative tools such as Photoshop.
College degree or equivalent relevant experience.

Responsibilities

Support paid media campaigns throughout their lifecycle, including briefing, audience research, media planning, setup, launch, optimization, and reporting.
Coordinate with clients and internal teams to gather creative assets, copy, destination links, approvals, and other campaign materials; track deadlines and flag missing items.
Assist with campaign setup and media buying across platforms such as Meta, TikTok, Google/YouTube, Snapchat, X, and programmatic advertising partners.
Perform prelaunch quality checks on access, creative specifications, copy, links, targeting, budgets, flight dates, and tracking parameters.
Monitor campaign delivery, spend, and budget pacing; flag discrepancies or performance concerns and assist with optimizations under the paid media team’s guidance.
Support audience research, segmentation, and activation across artist affinity, interest, engagement, retargeting, customer, and lookalike audiences.
Coordinate campaign changes, creative refreshes, and testing, maintaining accurate records of approvals and updates.
Prepare accurate campaign updates and post-campaign reports using advertising platforms, internal tools, and third-party dashboards.
Track performance against campaign objectives and relevant metrics, and translate results into clear takeaways and recommendations for review by the paid media team.
Stay informed about advertising platform updates, music marketing trends, and emerging media partners, and share relevant opportunities with the team.
Own the department’s billing workflow in partnership with Finance, including raising purchase orders, collecting invoices, maintaining billing records, reconciling spend, and tracking outstanding items.
Coordinate purchase orders, vendor setup, campaign coding, and payment follow-up in accordance with company processes.
Help reconcile planned budgets, platform spend, and vendor invoices; flag discrepancies for resolution.
Maintain campaign trackers in Airtable, reporting calendars, and organized campaign documentation.
Coordinate team meetings, agendas, notes, and action items, and follow up on deadlines and deliverables.
Support timely communication among internal teams, clients, and media partners regarding assets, campaign status, reporting, and billing.

Benefits

Comprehensive medical, dental, and vision coverage.
100% coverage for out-patient in-network mental health services.
Fertility coverage for eligible medical plan participants.
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and more, up to $720 per year.
Student Loan Repayment Assistance and Tuition Reimbursement.
401(k) with 100% immediate vesting on the first 5% of employee contributions, plus an additional UMG contribution.
Flexible Paid Time Off for exempt employees.
Three weeks of PTO for non-exempt employees.
Two weeks of paid Winter Break.
Ten company holidays, including Juneteenth and Wellbeing Day.
Summer Fridays between Memorial Day and Labor Day.
Generous paid parental leave for every type of parent.