Paid Media Coordinator, Programmatic

Adelphi Group•Burbank, CA
•Hybrid

About The Position

OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+ and Disney’s television networks. It partners with Disney on planning, buying and implementing integrated advertising campaigns for entertainment brands and television networks. The Paid Media Coordinator, Programmatic will help monitor and co-manage live campaigns, support execution across platforms, and develop an understanding of client goals. The role works closely with internal teams and shares campaign insights.

Requirements

  • Bachelor’s degree or relevant experience.
  • Strong Excel skills, including Pivot Tables, V-Lookups and basic formulas.
  • Strong written and verbal communication skills.
  • Flexibility and adaptability in fast-moving environments.
  • Proactive problem-solving ability and sharp critical thinking.

Nice To Haves

  • Basic understanding of media.

Responsibilities

  • Learn hands-on programmatic execution across multiple demand-side platforms (DSPs).
  • Co-manage and prioritize campaigns across channels and platforms.
  • Build pacing documents to track campaign spend and flighting.
  • Complete trafficking workbooks.
  • Maintain internal resources, including pacing charts, optimization logs and vendor materials.
  • Handle internal and client deliverables, day-to-day communication and campaign documentation.
  • Stay current on industry developments and trends.
  • Partner with internal teams and vendors to understand the technology stack, including DSPs, data management platforms (DMPs), data partners and inventory suppliers.
  • Run basic reports and interpret results based on campaign KPIs.
  • Work with Operations and Analytics teams to ensure correct tagging, naming conventions and trafficking processes.
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