VP of Member Growth

Maven Clinic•New York, NY

4d•Hybrid

About The Position

Maven Clinic is seeking a VP of Member Growth to be directly accountable for driving member enrollment into Maven's programs across their core business, which in turn drives revenue. This role will own the end-to-end enrollment engine, from awareness through activation, converting eligible individuals into engaged members. The position requires collaboration with various departments including Client Success, Marketing, Product, Finance, Data, Clinical, and Operations, and involves holding these cross-functional partners accountable for their contributions to the enrollment process. This is a player-coach role, demanding both leadership of a small, high-caliber team and deep, hands-on involvement in data analysis, funnel optimization, and execution. The ideal candidate will not only optimize existing enrollment strategies but also identify and develop fundamentally new avenues for growth that go beyond traditional communication permissions. The role requires a builder and operator who can also develop people, with a strong emphasis on data-driven decision-making and strategic thinking.

Requirements

10+ years of experience driving growth, enrollment, acquisition, or revenue outcomes.
A track record of personally owning and hitting a number.
Ideally, experience in healthcare, benefits, marketplaces, consumer subscription, or another environment with a complex funnel and multiple stakeholders.
A hands-on player-coach, energized by being in the details daily (data, funnel, plan, execution).
Elite quantitative ability as a core competency, including building and interrogating funnel models, sizing opportunities, designing experiments, and optimizing around data.
Strategic range to spot and pursue fundamentally new approaches to enrollment.
Proven ability to align and mobilize many teams (Client Success, Marketing, Product, Finance, Data, Clinical, Operations) around a shared goal without direct authority.
Ability to hold teams accountable to their operational commitments.
Commercial instincts, understanding how enrollment translates into revenue and unit economics.
Ability to partner with Finance on targets and forecasting.
Comfort in a fast-paced, mission-driven environment with high visibility and direct accountability for a top-line company metric.

Nice To Haves

Experience in healthcare, benefits, marketplaces, consumer subscription, or another environment with a complex funnel and multiple stakeholders.

Responsibilities

Own member growth for the Core Business, being directly accountable for enrollment targets and the revenue they drive.
Set the strategy, build the plan, and act as a control tower across all cross-functional teams driving revenue to deliver results quarter over quarter.
Build and run a scalable enrollment engine, owning the full journey from eligible population to enrolled, activated member.
Expand the playbook and deliver new strategies to drive sustainable member growth, identifying and opening new avenues beyond current optimization work.
Optimize relentlessly around data, building and iterating on the funnel, and creating systems for quick diagnosis of opportunities.
Build operational metrics that act as leading KPIs for each team contributing to enrollments and bring quantitative rigor to execution against targets.
Hold the cross-functional machine accountable by partnering daily with Client Success, Marketing, Product, Finance, Data, Clinical, Payer, Sales, and Operations.
Serve as the connective tissue that keeps every part of the enrollment engine delivering.
Operate as a player-coach, leading and developing a small, high-performing team while staying in the execution and details.
Set the bar for rigor and hands-on execution by doing the work, coaching through it, and multiplying the team's impact.
Instrument and forecast by partnering with Data and Finance to build the measurement, segmentation, attribution, and forecasting needed to track performance and forecast enrollment and revenue.

Benefits

Employer-covered health, dental, and insurance plan options
Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
Whole-self care through wellness partnerships
Hybrid work
In office meals
Work together days
16 weeks 100% paid parental leave
New parent stipend (for Mavens who've been with us for 1 year+)
Annual professional development stipend
Access to a personal career coach through Maven for Mavens
401K matching for US-based employees, with immediate vesting