VP, Growth

Croud•New York, NY

13d•$185,000 - $215,000•Hybrid

About The Position

Croud is seeking a commercially-minded leader to own end-to-end growth in the US, encompassing new client acquisition, strategy, team, and brand. This leadership role involves shaping Croud's US growth strategy, reporting to the Chief Business Officer, and collaborating with other VPs. The VP, Growth will contribute to total US revenue growth by leading new business efforts and driving strategic growth within the existing client base. Key responsibilities include defining the go-to-market strategy, building and leading the growth function, and acting as a liaison between sales, marketing, product, client services, and executive leadership. The role requires translating company strategy into a growth plan and developing engaging pitches.

Requirements

Proven experience in business development, growth leadership, and cross-functional team management within a media agency.
Strong understanding of the new business process, agency positioning, marketing, and industry trends.
Excellent communication and leadership skills to drive commercial success and team performance.
Experience establishing & overseeing a team's new business process — including prospecting, qualification, pitch strategy, and evaluation of opportunities — through deck development, presentation, execution and follow-up.
Experience defining high-level growth strategy and holistic ownership of pipeline development, forecasting, and budget.
Experience leading strategic planning initiatives including pitch narrative and deck development, resource allocation, and target-account development.
Experience supporting the development of a strategic go-to-market approach by delivering pitch ideas and connecting them to historical win-rate data and in-market opportunities.
Experience identifying key prospect insights based on a brief necessary for formulating winning strategic recommendations, and ensuring alignment to broader company growth goals.
Experience maintaining an in-depth knowledge of the competitive agency landscape and category trends.
Experience ensuring teams adopt best-in-class tools, techniques and systems (CRM/pipeline management) to deliver against growth targets and expected business outcomes.
Demonstrating an intimate, strategic understanding of how brands evaluate and select agency partners, while championing that understanding across internal agency teams.

Nice To Haves

Experience owning revenue targets and budgets — not just contributing to them — with demonstrable results reported to C-suite executives or a board.
Demonstrable in-depth experience as a strategic leader specifically in agency new business or growth.
Extensive experience presenting to and "selling in" to C-suite/CMO-level stakeholders, and working closely with senior stakeholders to understand their business objectives.
Great communication and unique presentation skills, with good attention to detail.
Experience managing and developing a team.
Hands-on experience with Hubspot or similar CRM/pipeline management tools.
Experience driving both new-logo acquisition and organic/cross-sell growth across a client roster is a bonus, but not a requirement.

Responsibilities

Own and evolve Croud's US growth strategy in partnership with the CBO and US leadership team.
Sit on the US leadership / operating board; represent growth performance, risk and opportunity in leadership level discussions.
Translate company-wide commercial priorities and products into a growth plan and story that resonates with the market.
Own the annual revenue growth target and the growth function's budget; forecast, track and report performance to the CBO and CEO.
Maintain rigorous pipeline reporting and hygiene (trackers and Hubspot), including win-rate, coverage ratio and source-of-lead analysis.
Build the business case for investment in growth — headcount, tools, events — and hold the function accountable to ROI.
Lead and develop the growth team: hiring, compensation planning, performance management and career development.
Direct line management of the New Business Directors and Sales Strategists; while closely collaborating with marketing team.
Set objectives, KPIs and coaching for a high-performing sales and marketing team.
Set the strategy and quality bar for new business pitching; ensure the new business team executes a consistently authoritative, brief-led process from qualification through to close.
Personally target and lead the largest, highest-value or most strategically important pitches.
Own the post-win handover process so new clients land well with internal delivery teams.
Partner with Client Services and account leadership to identify and pursue cross-sell and upsell opportunities across the existing roster, where required.
Build and hold C-suite/CMO-level relationships with both prospects and existing clients, based on trust, integrity and value.
Support and contribute to Croud's own market positioning and brand presence in the US (not just sales collateral) including content, PR and event strategy.
Represent Croud externally as a thought leader: LinkedIn, speaking engagements, panels, press and industry commentary on marketing effectiveness, AI and agency evolution.
Attend and help shape Croud's presence at industry conferences (e.g. Brandweek, Shoptalk, Advertising Week).
Alongside the CBO manage strategic partnerships, media owners, industry bodies — that open new growth channels for Croud.
Coordinate with growth leads in Croud's other markets (UK and beyond) to share best practice and keep the go-to-market approach consistent globally.
Continuously improve pitch process, sales enablement and competitive intelligence; run pitch post-mortems and feed learnings back into the team.