VP, Customer Intelligence & Growth

Veronica Beard•New York, NY

5h•$200,000 - $275,000

About The Position

As Veronica Beard scales its omnichannel business, the Vice President, Customer Intelligence & Growth will build and lead the enterprise capability connecting customer intelligence, strategy, research, lifecycle marketing, and advanced analytics. Reporting to the Chief DTC Officer and partnering with the executive leadership team, this leader will translate customer insight into growth strategies that shape decisions across Product, Brand, Marketing, Retail, Ecommerce, Merchandising, Planning, and Finance. The role will define customer growth strategy and demand planning; lead customer analytics, predictive modeling, segmentation, and customer economics; and combine customer feedback, qualitative research, behavioral analysis, and competitive insights. It will establish the KPI framework, dashboards, testing roadmap, and planning rhythms needed to turn intelligence into action. The position also leads an organization spanning Customer Research & Insights and Relationship & Lifecycle Marketing, building alignment across functions and a high-performing, scalable team. Success means making customer intelligence a core planning discipline and competitive advantage. Outcomes include establishing Customer Demand Planning in the annual planning process, aligning business decisions around a shared view of customer demand and enterprise opportunity, improving acquisition quality, lifetime value, and retention, and building an operating model that consistently converts insight into commercial action. The ideal candidate is a business strategist and functional expert who connects customer strategy, commercial performance, and enterprise value. They are credible with Finance, Merchandising, Marketing, and Analytics, and build alignment through influence rather than authority. Veronica Beard offers a base salary range of $200,000 to $275,000, with compensation dependent on factors including skills, experience, training, degrees, and certifications. Total compensation also includes a comprehensive benefits package, short-term incentive program, clothing allowance, and merchandise discounts. The company is committed to a diverse, equitable, inclusive workplace and is an EEO/Affirmative Action Employer.

Requirements

15+ years of leadership experience in customer strategy, growth strategy, analytics, consulting, or general management.
A record of leading enterprise-level transformation.
Deep expertise in customer economics, acquisition, retention, and lifetime value.
Experience building enterprise customer strategies and scalable planning processes.
Ability to synthesize analytics, research, and customer insight into clear decisions, priorities, and measurable commercial outcomes.
Proven success influencing senior leaders and aligning multiple functions without relying on direct organizational authority.
Intellectually curious, highly analytical, and action-oriented leadership style.
Ability to simplify complexity and move between strategy and execution.

Responsibilities

Define the enterprise customer growth strategy, including acquisition, retention, and lifetime value priorities.
Build the Customer Demand Plan and identify high-impact growth opportunities across the business.
Lead customer analytics, predictive modeling, segmentation, and customer economics, turning complex information into executive recommendations.
Combine Voice of Customer, qualitative research, behavioral analysis, and competitive insights.
Establish the KPI framework, dashboards, testing roadmap, and planning rhythms that convert intelligence into action.
Lead the customer intelligence organization across Customer Research & Insights and Relationship & Lifecycle Marketing.
Create cross-functional alignment and build a high-performing, scalable team.
Influence planning and commercial decisions across Product, Brand, Marketing, Retail, Ecommerce, Merchandising, Planning, and Finance.
Establish Customer Demand Planning as part of the annual planning process and improve acquisition quality, customer lifetime value, and retention through measurement and experimentation.