Growth Intelligence Lead

Trybe•New York, NY
•Onsite

About The Position

Trybe is seeking a Growth Intelligence Lead to identify patterns that distinguish its strongest brands and creators, then turn those findings into practical actions. The role calls for a strong understanding of e-commerce funnels, paid social performance, and effective ad creative, along with the commercial judgment to ask useful questions and interpret data appropriately. The Lead will use Trybe’s internal AI tools to query and analyze platform data; SQL and a technical background are not required. The role will identify early behaviors that predict strong brand and creator performance and develop prioritization rules and playbooks based on those findings. It will work cross-functionally with Account Management, Creator Ops, and Product to put recommendations into practice, bring findings and clear next steps to leadership, and continually refine models as the platform and its user base evolve. The position is based on in-person collaboration with the team in New York City and direct work with leadership.

Requirements

  • Hands-on experience in e-commerce growth, paid social or performance marketing, or media buying.
  • Understanding of ROAS, funnels, and the factors that make ad creative effective.
  • Comfort using AI tools to query and analyze data; SQL and a technical background are not required.
  • Ability to ask good questions, assess data quality, and recognize incorrect answers.
  • A track record of turning a hypothesis or data pattern into an action taken by a business.
  • Comfort working with messy, ambiguous data and producing commercially grounded recommendations quickly.
  • Self-direction and comfort owning a high-impact, cross-functional role in a fast-paced startup.

Nice To Haves

  • Directly managed paid media campaigns or closely managed campaigns.
  • Experience building or shaping a growth intelligence function.

Responsibilities

  • Use Trybe’s internal AI and data tools to investigate brand and creator data, approaching questions with commercial judgment and a hypothesis.
  • Identify early behaviors that predict which brands and creators become top performers, including ad launch velocity, submission cadence, creative quality, and format.
  • Translate findings into prioritization rules and playbooks, such as decisions about Slack channels, dedicated support managers, and proactive outreach.
  • Partner with Account Management, Creator Ops, and Product to ensure recommendations are adopted.
  • Bring an informed point of view on paid media and creative performance to cross-functional discussions.
  • Present findings to leadership with a clear recommendation and next step.
  • Refine performance models as Trybe’s platform, brand mix, and creator base evolve.

Benefits

  • Competitive compensation.
  • Career growth opportunity to build out Trybe’s growth intelligence function as the company scales.
  • Real ownership: the role’s judgment directly shapes how Trybe invests in its best brands and creators.
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