Growth Lead

Higharc•Durham, NC

2d•Remote

About The Position

Higharc is hiring a hands-on Growth Lead to run the go-to-market experiment loop for its new self-serve business. The role combines marketing and building: designing tests for the self-serve funnel, building the pages and systems needed to run them, analyzing results, and scaling successful experiments. The Growth Lead will own experiments from hypothesis through launch and a rapid decision to stop or scale. They will work closely with the Applications team and marketing, helping turn ideas into live tests quickly and iteratively. The role calls for speed, analytical judgment, ownership, and comfort working with limited direction in a new business line.

Requirements

Experience shipping growth experiments end to end, ideally for a product-led growth or self-serve product.
Hands-on technical skills, including comfort writing code and working with analytics, automation, and AI tooling.
Marketing instinct that carries as much weight as technical ability.
Strong analytical judgment and willingness to identify failed tests honestly.
Preference for speed over polish.
Comfort with ambiguity and ability to work with limited direction.
Strong ownership of work and its results.

Nice To Haves

Experience building for or selling to homebuilders, or working in construction or AEC software.

Responsibilities

Design and run rapid growth and product-led growth experiments across acquisition, activation, and conversion in the self-serve funnel.
Build landing pages, tooling, tracking, and automation needed to launch experiments.
Instrument the self-serve funnel to identify where and why users drop off.
Interpret experiment results and make timely decisions to stop or scale tests.
Document and share experiment results so the team can build signal over time.
Shift people and effort toward experiments that are working.
Partner closely with the Applications team and marketing to turn ideas into live tests quickly and iteratively.