VP, Brand Partnerships
About The Position
EDO is seeking a VP, Brand Partnerships to drive sales growth for its TV outcomes and measurement platform. The role focuses on developing trusted relationships with senior marketing, media, creative, and insights leaders at leading brands, and selling solutions at the intersection of media, advertising, insights, and technology. The successful candidate will bring a strong perspective on the advertising industry and help grow EDO’s business as it changes how television advertising is planned, optimized, measured, and monetized. The VP will pursue new advertiser clients across key product categories, build prospect pipelines, meet sales targets, and work closely with EDO’s leadership, Media Analytics, Client Service, and marketing teams. The role also includes representing EDO at industry conferences and networking events. EDO is headquartered in New York City and Los Angeles.
Requirements
- 7+ years of sales experience in adtech, marketing, data/analytics, and/or advertising research.
- Experience selling to marketing, media, and/or insights leaders in one or more of these verticals: Pharma, Insurance, Wireless, Financial Services, Food/Beverage, CPG, or Retail.
- Extensive experience driving revenue growth by identifying and bringing new products and services to market.
- Proven ability to drive new business and meet aggressive sales targets.
- Demonstrated skill in building consultative client relationships and being viewed as a partner rather than a vendor.
- Ability to work effectively with cross-functional teams, including marketing, analytics, product, and technology.
- Broad and deep experience developing and commercializing new growth platforms and revenue models.
- Collaborative, adaptive style and ability to lead people with diverse backgrounds and skill sets.
- Comfort working with ambiguity and enthusiasm for building a business from the ground up.
Responsibilities
- Drive sales efforts to new advertiser clients across key product categories.
- Engage with marketing, media, and insights leaders at Fortune 500 brands and their ad agencies to understand their needs and position EDO’s value.
- Work with EDO leadership to develop a targeted list of prospect accounts and maintain a pipeline of meetings and proposals.
- Use HubSpot CRM to track sales outreach goals, deal activity, and performance against financial targets.
- Meet quarterly bookings and revenue sales targets.
- Partner with the Media Analytics and Client Service teams to scope proposals appropriately and maximize client value.
- Work with the EDO marketing team to develop and refine sales collateral, presentations, and marketing materials.
- Attend relevant industry conferences and networking events to promote EDO and generate sales leads.
Benefits
- Mid-stage equity
- Competitive salary
- Flexible Time Off
- Full coverage for individual medical plans and partial coverage for dependent or family plans
- Dental coverage
- Vision coverage
- 401(k) plan
- FSA
- HSA
- Commuter benefits
- Employee meals and snacks when working in an office
- Eligibility for a discretionary annual bonus
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
