VP, Brand Strategy

Avalere Health

6d • $170,000 - $210,000

About The Position

The VP, Brand Strategy is a strategic leader who develops targeted, transformative insights that fuel brand strategies, tactical initiatives, and behavior-changing creative campaigns, while building client trust. The role collaborates with strategy, account, creative, and scientific teams to deliver strategic recommendations that drive brand results. The VP serves as a strategic partner and brand steward to clients, owning discovery and development of brand and product strategy, including go-to-market, business, and creative strategy. The role leads client meetings, workshops, and research projects; translates brand value propositions into desired experiences; and ensures activations and executions align with brand strategy. The VP also supports the SVP, Strategy in developing and expanding the capability set.

Requirements

• At least 10 years of experience in brand strategy, strategic planning, or related strategy roles.
• Ability to independently lead strategy across complex accounts, set direction, guide clients, and own deliverables from start to finish.
• Experience developing brand positioning, messaging architecture, strategic foundations, go-to-market strategy, creative briefs, and campaign strategy.
• Experience with audience and insight development, including market research, customer insights, segmentation, patient journeys, and behavioral drivers.
• Strong storytelling, facilitation, and presentation skills, including the ability to translate complex information into clear, compelling narratives.
• Ability to collaborate across disciplines and guide teams toward aligned outcomes.
• Ability to operate autonomously, manage ambiguity, escalate selectively, and maintain accountability for quality and client impact.

Nice To Haves

• Experience in healthcare, pharma, life sciences, or another highly regulated industry.

Responsibilities

• Act as a strategic partner and brand steward to clients, solving business challenges with proactive solutions and out-of-the-box thinking.
• Own discovery and development of brand and product strategy, including go-to-market, business, and creative strategy.
• Lead client meetings and workshops supporting strategic foundations, competitive strategy, brand innovation, and experience.
• Partner with engagement strategy to translate brand value propositions into desired experiences.
• Work with clients and creative teams to identify target audience needs, unique value propositions, and supporting reasons to believe.
• Lead qualitative and quantitative research and insights projects to deepen understanding of target audience needs.
• Ensure activations and executions reflect and apply brand strategy principles; diagnose misalignment and offer solutions.
• Support the SVP, Strategy in developing and expanding the capability set.

Benefits

• 401(k) plan with employer match contribution up to 4%, immediately vested.
• Life insurance and disability coverage.
• Medical, dental, and vision plans.
• Flexible working arrangements, including hybrid and remote work.
• Option to work from anywhere across the globe for two weeks each year.
• 20 vacation days, one personal well-being day, nine public holidays, gifted end-of-year holidays, and early Summer Friday finishes in June, July, and August.
• Free counselling through the employee assistance program and personalized health support.
• Enhanced maternity, paternity, family leave, and fertility policies.
• On-demand training, professional development support, and global mobility opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed