Motherly - Director, Brand Partnerships
About The Position
Motherly is seeking an entrepreneurial, idea-first seller to develop and grow brand partnerships that turn the company’s mission into multi-format, cross-platform content for Gen Z and millennial parents. This senior individual-contributor role focuses on opening and growing relationships with brands and agencies in Finance, Insurance, and CPG, while expanding partnerships with endemic baby and parenting brands. The position owns the full sales cycle and an individual book of business, from prospecting and pitching through negotiation, campaign delivery, and wrap-up. The Director builds decks, proposals, and media plans; sells original IP and multi-platform programs; collaborates with content, creative, and marketing teams; and helps shape sellable content franchises. The role also maintains CRM and pipeline accuracy, upholds rate cards and deal minimums, and manages category-specific compliance and legal review. The role is remote, with Chicago, New York, and Los Angeles preferred, and requires travel as needed for client meetings and industry events.
Requirements
- At least 10 years of experience in digital media sales, with a strong track record selling into Finance, Insurance, and/or CPG.
- Demonstrated success building and managing an individual book of business generating $1.5 million or more in annual revenue, with an emphasis on net-new business acquisition.
- A record of consistently exceeding sales targets and generating new business.
- Experience selling customized cross-platform campaigns, particularly social-first video, podcasts, creator collaborations, and events.
- Deep understanding of video as a sales product, including positioning, pricing, selling, and creative execution from concept to delivery.
- Extensive contacts with decision-makers at brands and agencies in the target categories.
- Strong understanding of monetization metrics, including lead generation, subscriptions, impressions versus views, and social engagement; ability to build and analyze media plans; and meticulous attention to detail.
- Ability to independently create proposal decks and strategic plans with minimal supervision.
- Strong written and verbal communication skills, a collaborative mindset, and ability to give and receive constructive feedback.
- Willingness to travel as required for client meetings and industry events.
Nice To Haves
- Experience working through compliance and legal approvals in regulated categories such as Finance and Insurance.
- Experience at a startup or growth-stage media company.
- Familiarity with and enthusiasm for Motherly’s brand, content verticals, products, and audience utility.
- Understanding of and empathy for parents’ and caregivers’ experiences; prior experience in parenting, lifestyle, or women-focused media.
- Knowledge of the endemic baby space, including gear, diapering, feeding, health, and registry brands, or willingness to learn it quickly.
Responsibilities
- Drive revenue by selling advertising and branded content, including social-first video, Instagram placements, custom podcasts, events, and creator collaborations, across Finance, Insurance, CPG, and endemic baby and parenting brands.
- Prospect and open new accounts, particularly brands that have not previously partnered with Motherly.
- Grow and retain existing baby and parenting accounts by developing larger, multi-platform and multi-quarter programs.
- Translate category business challenges into insight-led partnership ideas.
- Build pitch decks, proposals, and media plans, collaborating with content, creative, and marketing teams to develop and execute ideas.
- Manage the sales process from prospecting through proposal, negotiation, close, campaign completion, and wrap-up.
- Partner with the Head of Content to develop content moments and franchises that can be sold from the outset.
- Maintain rate cards and deal minimums, working with the Executive Director, Brand Partnerships on pricing and negotiation.
- Keep the CRM current and provide accurate weekly pipeline and forecast updates.
- Navigate category-specific compliance and legal review, particularly for Finance and Insurance campaigns.
- Represent Motherly at client meetings, agency events, and industry conferences.
Benefits
- Health insurance, with cost-sharing for dependents.
- Three weeks of vacation, plus holidays and the last week of the calendar year off.
- Paid family leave and sick leave.
- Retirement match after six months on staff.
- Flexible spending account (FSA).
- Commission in addition to base salary.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
