Director - Brand Partnerships

NYU Langone Health • New York, NY

21h • $152,240 - $262,614

About The Position

NYU Langone Health is seeking a strategic, relationship-driven Brand Partnerships Director to develop, manage, expand, and evaluate institutional partnerships. The role oversees the full partnership lifecycle, from ideation and activation through measurement and reporting, ensuring collaborations advance institutional priorities and produce measurable outcomes. The Director coordinates with partner stakeholders, manages joint events and campaigns, and optimizes existing partnerships to strengthen the organization’s external engagement strategy.

Reporting directly to the Vice President, Brand Experience, Creative, & Design, the Director serves as a trusted advisor and connector across internal functions. In collaboration with clinical and functional Relationship Leads, the role activates partnerships intended to drive volume and awareness for key clinical areas in line with organizational and departmental strategy. The Director also leads cross-functional coordination and operational execution, oversees the Brand Partnerships Manager, and manages the partnerships budget and operational forecasts with the Strategic Initiatives & Business Operations, Senior Director.

Requirements

• Minimum 7–10 years of professional experience in partnership management, strategic communications, or business development.
• Proven track record of leading and expanding partnerships that deliver measurable results.
• Demonstrated ability to oversee campaigns, events, and activations from planning through execution.
• Strong communication, negotiation, and relationship-management skills with diverse stakeholders.
• Experience defining and tracking metrics for success.
• Experience managing high-visibility events and activations.
• Bachelor’s degree required.
• Ability to communicate effectively with all levels of the organization.

Nice To Haves

• Master’s degree in Communications, Business, or a related field.
• Background in institutional communications, marketing, or healthcare partnerships.
• Experience managing cross-functional teams and complex initiatives.
• Familiarity with partnership evaluation frameworks and reporting tools.
• Demonstrated success optimizing, expanding, and scaling partnership opportunities.

Responsibilities

• Maintain and expand partnership strategies, including negotiating new partnership structures aligned with institutional and departmental priorities.
• Manage day-to-day relationships with senior partner stakeholders, including leaders at Men's Health, Women's Health, WSJ, and SoulCycle.
• Partner with Relationship Leads to ensure existing partnerships support their stakeholders’ clinical goals.
• Define partnership objectives and frameworks for assessing value creation, outcomes, and strategic alignment.
• Advise senior leadership on partnership activation approaches and emerging opportunities.
• Translate institutional priorities into partnership initiatives, campaigns, and events that reinforce enterprise goals.
• Define content plans for partnership campaigns and collaborate internally to create, socialize, and finalize partnership content.
• Manage COP omnichannel planning and amplify brand-partner content across owned channels.
• Identify new opportunities aligned with the strategic vision to enhance reputation and develop the future-state brand partnerships function.
• Oversee end-to-end partnership campaign management, including planning, logistics, activation, and follow-up.
• Establish operational processes that promote consistency and accountability across partnership activities.
• Coordinate across internal teams to integrate partnership deliverables into broader institutional efforts, with support from Relationship Leads.
• Lead planning for high-profile partnership activations, ensuring effective execution and alignment with enterprise communications goals.
• Oversee partnership vendors and ensure adherence to budgets, timelines, and quality standards.
• Define, track, and analyze partnership key performance indicators to demonstrate value and effectiveness.
• Provide regular reporting to CMGCA leadership and stakeholders, highlighting outcomes and areas for improvement.
• Measure the reach, engagement, and impact of partnership activities across channels.
• Evaluate partnership performance to inform renewal, expansion, or transition decisions.
• Share data-driven insights to refine partnership strategies and drive continuous improvement with department leadership.
• Use data to tell the story of partnership strategy and successes for institutional leadership.
• Collaborate with Relationship Leads to identify the appropriate NYU Langone stakeholders for integrated partnership activations.
• Provide day-to-day leadership and oversight of the Brand Partnerships Manager.
• Work with COPs to manage omnichannel planning and execution across owned channels.
• Partner with Enterprise Communication COE to incorporate partnership storytelling into institutional narratives.
• Advise on opportunities to use partnerships to strengthen engagement, inclusivity, and visibility within content strategies.
• Support Relationship Leads by preparing materials and recommendations for external forums and discussions, reinforcing alignment with NYU Langone’s strategy.
• Maintain and implement innovative partnership approaches, leveraging new formats, technologies, and engagement methods.
• Monitor industry trends and apply insights to strengthen partnership strategy.
• Manage the allocated partnerships CMGCA budget and operational forecasts with the Strategic Initiatives & Business Operations, Senior Director.

Benefits

• Comprehensive benefits and wellness package.
• Financial security benefits.
• Generous time-off program.
• Employee resource groups for peer support.
• Holistic employee wellness program covering physical, mental, nutritional, sleep, social, financial, and preventive care.

What This Job Offers

• Job Type: Full-time
• Career Level: Director