Director of Brand Partnerships & Digital Marketing

Hollywood Branded•Torrance, CA

3d•$104,000 - $117,000•Hybrid

About The Position

Hollywood Branded is a pop culture marketing and brand partnership agency founded in 2007. It works with consumer brands, studios, networks and talent on product placement, brand integration, co-promotional and licensing partnerships, celebrity and influencer campaigns, branded content and PR. The Director of Brand Partnerships & Digital Marketing is a senior partner on key client relationships and leads the agency’s influencer and digital marketing work. The role steers multi-channel campaigns combining influencer marketing, entertainment partnerships, co-promotions and production integrations. It requires direct client and production engagement, accurate campaign materials, strong performance measurement and hands-on problem solving. The successful candidate will provide senior-level client coverage, lead influencer and digital strategies, build campaign forecasts and pricing grounded in client KPIs, direct paid media planning, support entertainment partnerships and production integrations, and manage and develop the influencer team. The position is in-office as needed under a hybrid office schedule, with availability for client calls during business hours. Hollywood Branded describes itself as a small, fast-moving team where employees take on a range of tasks.

Requirements

At least 7 years of experience in brand partnerships, influencer marketing or digital marketing for the Director level; at least 5 years for the Associate Director level.
Hands-on influencer experience, including personally negotiating and managing influencer deals.
Experience working across influencer tiers from nano to celebrity and with talent agencies and managers.
Strong command of campaign metrics, including impressions, engagement rate, CPM, ROAS and client KPIs.
Experience building or directing paid media plans for digital and influencer campaigns.
Client-facing experience with demanding brands, including leading difficult conversations and presenting to senior marketers.
Experience managing and developing a team.
Agency experience, or brand-side experience across multiple brands and categories.
Willingness to work in the office and be available for client calls during business hours.
Bachelor’s degree in Marketing, Communications or a related field.

Nice To Haves

Experience with entertainment, licensing or co-promotional partnerships.
Experience working with film, television or streaming productions on brand integrations.
Background at an entertainment marketing, PR or talent-focused agency.
Event or activation experience.
Comfort using AI tools to speed up research, analysis and drafting.

Responsibilities

Serve as a senior day-to-day partner on key brand accounts alongside agency leadership.
Prepare for difficult client conversations by building supporting numbers, anticipating pushback and developing a clear point of view.
Present campaigns and opportunities to clients.
Manage client expectations and address issues when campaign performance or delivery falls short.
Document client calls and decisions in written recaps.
Provide proactive client updates on completed, upcoming and performing work.
Cover client relationships when leadership is unavailable or at capacity.
Lead strategy for influencer and creator campaigns across nano, micro, macro and celebrity tiers.
Oversee or personally manage influencer negotiation, contracting and payment workflows.
Evaluate influencer fit and value, and strengthen content to ensure it is effective and on-brand.
Build relationships with talent agencies and managers, and handle talent conversations.
Recommend ways to extend influencer and talent content beyond the original campaign.
Plan influencer events or activations when appropriate.
Build campaign forecasts, including estimated impressions, engagement rate, CPM and expected ROAS against client KPIs.
Price campaigns based on how clients will measure results.
Scope paid media plans and direct media partners.
Review team decks and proposals for completeness, including CPM, total impressions, timing and KPIs.
Research comparable partnerships and market data to support recommendations.
Develop creative campaign ideas for brand moments, launches and anniversaries.
Support co-promotional and licensing partnerships between brands and film, television and streaming properties.
Work with productions and studio partners to review concepts, challenge integrations that will not deliver for the brand, and improve concepts before client review.
Track contracted deliverables and promotional windows to ensure figures and dates are accurate.
Manage the Influencer Marketing Manager and future manager-level hires.
Coach and develop the influencer team and serve as its senior campaign resource.
Help hire the next manager-level influencer marketing role.
Contribute hands-on to agency work as needed, including packing influencer boxes or covering calls.
During the first 90 days, learn clients, campaigns and the team; take the lead on an influencer campaign and a partnership workstream; establish a standard campaign forecasting and pricing approach; lead client presentations; coach the influencer team; and scope media for an upcoming campaign.