Director of Brand Partnerships & Digital Marketing

Hollywood Branded•Redondo Beach, CA

1d•Hybrid

About The Position

Hollywood Branded is a pop culture marketing and brand partnership agency founded in 2007. The agency helps brands become part of pop culture through product placement, brand integration, co-promotional and licensing partnerships, celebrity and influencer campaigns, branded content, and PR. It is a small, fast-moving team working with national consumer brands, studios, networks, and talent. The Director of Brand Partnerships & Digital Marketing is a senior partner on the agency’s biggest client relationships and leads its influencer and digital marketing work. The role steers multi-channel campaigns combining influencer marketing, entertainment partnerships, co-promotions, and production integrations. It requires hands-on client and production work, strong campaign analysis and quality control, and the ability to maintain client service when senior leadership is unavailable. In the first year, the successful candidate will help ensure consistent service across key accounts; accuracy in proposals, decks, dates, numbers, and client KPIs; clear ROI logic in influencer campaign pricing, negotiation, and reporting; and senior-level guidance for the influencer team. The role will also help the agency scope and direct paid media for influencer and partnership campaigns. During the first 90 days, the hire will learn clients, campaigns, and the team; take the lead on influencer and partnership workstreams; establish a standard campaign forecasting and pricing approach; lead client presentations; coach the influencer team; and scope media for an upcoming campaign.

Requirements

At least 7 years of experience in brand partnerships, influencer marketing, or digital marketing for the Director level; at least 5 years for the Associate Director level.
Hands-on influencer experience, including personally negotiating and managing influencer deals.
Experience across influencer tiers, from nano to celebrity, and comfort working with talent agencies and managers.
Strong command of campaign metrics, including impressions, engagement rate, CPM, ROAS, and client KPIs.
Experience building or directing paid media plans for digital and influencer campaigns.
Client-facing experience with demanding brands, including leading difficult conversations and presenting to senior marketers.
Experience managing and developing a team.
Agency experience or brand-side experience spanning multiple brands and categories.
Willingness to work in the office and be available for client calls during business hours.
Bachelor’s degree in Marketing, Communications, or a related field.

Nice To Haves

Experience with entertainment, licensing, or co-promotional partnerships.
Experience working with film, TV, or streaming productions on brand integrations.
Background at an entertainment marketing, PR, or talent-focused agency.
Event or activation experience.
Comfort using AI tools to speed up research, analysis, and drafting.

Responsibilities

Serve as a senior day-to-day partner on key brand accounts alongside agency leadership.
Prepare for difficult client conversations by developing supporting numbers, anticipating pushback, and forming a clear point of view.
Present campaigns and opportunities to clients and address issues directly when results or deliverables fall short.
Document client-call commitments and decisions in writing and provide proactive updates on campaign activity and performance.
Provide client coverage so service remains consistent when leadership is unavailable or at capacity.
Lead strategy for influencer and creator campaigns across nano, micro, macro, and celebrity tiers.
Oversee or personally manage influencer negotiation, contracting, and payment workflows.
Evaluate influencer fit and value, and ensure content is strong and on-brand.
Build relationships with talent agencies and managers and handle talent conversations.
Recommend ways for clients to extend influencer and talent content beyond the original campaign.
Plan influencer events or activations when campaigns require them.
Build campaign forecasts covering estimated impressions, engagement rate, CPM, and expected ROAS against client KPIs.
Help price campaigns based on the results clients will use to evaluate them.
Scope paid media plans and direct media partners.
Review team decks and proposals for missing information, including CPM, total impressions, timing, and KPIs.
Research comparable partnerships and market data to support recommendations.
Develop creative campaign ideas for brand moments, launches, and anniversaries.
Support co-promotional and licensing partnerships between brands and film, TV, and streaming properties.
Work with productions and studio partners to review concepts, challenge integrations that will not deliver for the brand, and improve concepts before client review.
Track contracted deliverables and promotional windows to maintain accurate numbers and dates.
Manage the Influencer Marketing Manager and future manager-level hires.
Coach and develop the influencer team and serve as its senior campaign resource.
Help hire the next manager-level influencer marketing role.
Pitch in on operational tasks when needed, including packing influencer boxes or covering calls.