About The Position

As a Visual Merchandiser at H&M, you contribute to an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. You execute visual, commercial, and styling curation for the store in line with visual and commercial guidelines. You use trend and competitor awareness to inform colleagues, coach and develop the store team, and support a strong customer experience. The role includes planning and delivering visual execution based on the commercial calendar, store activation plan, product allocation, and fashion trends. You maintain campaigns, sale activities, windows, styling, store navigation, customer flow, price signage, displays, and presentation standards. You also work with Store Management and Area Visual teams to identify sales opportunities, improve commercial execution, develop colleagues’ skills, and support store projects. The position requires fashion interest, creativity, effective communication, flexibility, and the ability to work proactively and collaboratively in a dynamic retail environment.

Requirements

  • Fashion interest and leadership skills.
  • Experience using solution-focused approaches to improve product presentation and commercial execution in a store.
  • Good knowledge of visual, commercial, and operational best practices, routines, and tools.
  • Ability to manage and follow up on the selling equation and weekly sales reports.
  • Curiosity, creativity, proactivity, flexibility, and a solution-focused approach.
  • Effective communication skills and ability to achieve results cross-functionally.
  • Ability to apply visual and commercial experience in a dynamic environment.

Responsibilities

  • Contribute to the store’s OMNI customer experience through visual and commercial curation in accordance with guidelines.
  • Represent the H&M brand positively during customer interactions.
  • Plan and organize workload according to the store activation plan, adapting to business needs with Store Management and the Area Visual Manager.
  • Launch and maintain global campaigns and sale activities on time and according to H&M Brand Standards.
  • Ensure good garment care and stock levels, and provide allocation input to Store Management and Area teams.
  • Follow up on sales reports and KPIs, identify visual and commercial opportunities, and collaborate on actions to improve customer satisfaction and achieve sales targets and store goals.
  • Follow OMNI service procedures, operational routines, legal requirements, and store communications.
  • Keep up to date with fashion, trends, styles, products, brands, competitors, and relevant influencers; use trend awareness and mood boards to inform styling and product presentation.
  • Share seasonal changes, fashion trends, visual and commercial information, and in-store communication with the store team.
  • Coach and develop the Store team’s visual and commercial skills and support daily routines and best practices.
  • Develop and coach talent, provide onboarding training, and carry out visual and commercial upskilling for colleagues.
  • Complete Visual Competencies and Commercial 4 All trainings in line with Regional and Sales Market learning and development goals.
  • Support Sales Market and Area teams with store expansion projects.
  • Execute visual and commercial curation and styling according to the commercial calendar, allocation, store activation plan, fashion trends, mood boards, and guidelines.
  • Carry out sample-picking routines, including selecting garments, accessories, and shoes from stockroom quantities to create clear trends and stories.
  • Execute window and in-store styling according to visual and commercial guidelines.
  • Maintain commercial layouts and fixtures to support customer flow and effective trend placement.
  • Maintain price signs in windows and throughout the store in line with global strategy and Sales Market requirements.
  • Work with Facilities Management to ensure lighting works correctly and highlights products and displays.
  • Maintain and care for display forms and interior materials, including fixtures and fittings, with sustainability in mind.
  • Work with the Area Visual Manager to maintain store navigation according to current guidelines and store layout.
  • Ensure the store has sufficient sale and other activity materials, including POS materials, according to local routines.
  • Keep the sales floor and back of house clean, organized, and safe according to local security guidelines.

Benefits

  • Staff discount card for H&M Group brands, in stores and online.
  • H&M Incentive Program (HIP).
  • Medical, pharmacy, vision, and dental coverage.
  • Employee Assistance Program.
  • Vacation, wellness, holiday, and parental pay.
  • 401(k).
  • Commuter benefits.
  • Health and dependent care flexible spending accounts (FSA).
  • Additional voluntary benefits.
  • Wellness and family support programs.
  • Paid leave programs and paid time off, including a community day to serve the local community.
  • Development opportunities around the globe.
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