About The Position

As a Visual Merchandiser at H&M, you contribute to an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. You execute visual, commercial, and styling curation according to the store’s visual and commercial guidelines. You also use trend and competitor awareness to inform, coach, upskill, and develop colleagues. The role includes planning workload around store activation plans and business needs; launching global campaigns and sale activities; maintaining garment care and stock standards; following sales KPIs and identifying opportunities; and collaborating with Store Management to improve customer satisfaction and achieve sales targets. You keep current with fashion trends and use trend theory and mood boards to inform product presentation and styling. You share seasonal, fashion, visual, and commercial information with colleagues; coach and train the Store team; support onboarding and development; and execute visual merchandising, window styling, store layout, signage, lighting, display, navigation, and point-of-sale material according to guidelines. You maintain clean, organized, and safe sales-floor and back-of-house areas and care for display forms and interior materials with sustainability in mind.

Requirements

  • Fashion interests and leadership skills.
  • Ability to apply visual and commercial experience in a dynamic environment.
  • Experience being solution-focused to improve product presentation and commercial execution in a store.
  • Good knowledge of visual, commercial, and operational best practices, routines, and tools.
  • Ability to manage, follow up, and act on the selling equation and weekly sales reports.
  • Curious, creative, proactive, solution-focused, and flexible approach, with effective communication skills.

Responsibilities

  • Ensure visual and commercial curation in the store follows guidelines and contributes to the total OMNI customer experience.
  • Represent the H&M brand positively during customer interactions.
  • Organize and plan workload according to the store activation plan, adapting to business needs in collaboration with Store Management and the Area Visual Manager.
  • Launch and maintain global campaigns and sale activities on time and according to H&M Brand Standards.
  • Maintain garment care and stock levels, and provide allocation input to Store Management and Area teams.
  • Follow up on sales KPIs, identify visual and commercial opportunities, and collaborate with Store Management on actions to improve customer satisfaction and achieve sales targets and store goals.
  • Follow OMNI service procedures, operational routines, legal requirements, and store communications.
  • Keep up to date with fashion trends, styles, products, brands, competitors, and relevant influencers; use trend awareness to anticipate customer needs and enhance the in-store experience.
  • Share and communicate seasonal changes, fashion trends, visual and commercial information, and in-store communication with store teams.
  • Coach and develop colleagues’ visual and commercial skills and support daily routines and best practices.
  • Develop talent, provide onboarding training, organize and carry out visual and commercial upskilling, and complete assigned Visual Competencies and Commercial 4 All training.
  • Support Sales Market and Area teams with store expansion projects.
  • Execute visual and commercial curation and styling according to the commercial calendar, allocation, activation plan, fashion trends, mood boards, and guidelines.
  • Carry out sample-picking routines, including selection of stockroom garments, accessories, and shoes, to create clear trends and stories.
  • Execute window and in-store styling according to guidelines.
  • Maintain commercial layouts and fixtures to support customer flow and trend-story placement.
  • Maintain price signs in windows and throughout the store in line with global strategy and Sales Market requirements.
  • Work with Facilities Management to ensure lighting works correctly and highlights products and display forms.
  • Maintain and care for display forms and interior materials, including fixtures and fittings, with sustainability in mind.
  • Work with the Area Visual Manager to keep store navigation current and aligned with guidelines and store layout.
  • Ensure sufficient quantities of sale and other activity materials, including POS material, according to local routines.
  • Keep the sales floor and back of house clean, organized, and safe according to local security guidelines.

Benefits

  • Staff discount card for H&M Group brands, in stores and online.
  • H&M Incentive Program (HIP).
  • Medical, pharmacy, vision, and dental coverage.
  • Employee Assistance Program.
  • Vacation, wellness, holiday, and parental pay.
  • 401(k).
  • Commuter benefits.
  • Health and dependent care flexible spending accounts.
  • Additional voluntary benefits.
  • Access to Colleague Resource Groups and networking opportunities.
  • Career growth and development opportunities.
  • Wellbeing and family support programs.
  • Community day to serve the local community.
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