About The Position

As a Visual Merchandiser at H&M, you contribute to an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. You execute visual, commercial, and styling curation for the store according to visual and commercial guidelines, using trend and competitor awareness to inform, coach, upskill, and develop colleagues. The role includes planning and adapting workload in collaboration with store and area management, launching global campaigns and sales activities, maintaining garment care and stock standards, reviewing sales performance, and identifying opportunities to improve customer satisfaction and sales. You keep current with fashion trends and use trend theory, mood boards, and styling techniques to anticipate customer needs. You educate and develop the store team, carry out visual and commercial execution across the sales floor and windows, maintain fixtures, signage, lighting, navigation, and activity materials, and help keep store and back-of-house areas clean, organized, and safe. The role requires curiosity, creativity, flexibility, effective communication, fashion interest, and leadership skills in a dynamic retail environment.

Requirements

  • Curiosity and creativity, with an ability to seek inspiration and take a proactive, solution-focused approach.
  • Flexibility and effective communication skills to achieve results cross-functionally.
  • Fashion interests and leadership skills, with the ability to apply visual and commercial experience in a dynamic environment.
  • Experience being solution-focused to improve product presentation and commercial execution in a store.
  • Good knowledge of visual, commercial, and operational best practices, routines, and tools.
  • Ability to manage, follow up, and act on the selling equation and weekly sales reports.

Responsibilities

  • Contribute to the store’s total OMNI customer experience by ensuring visual and commercial curation follows guidelines.
  • Represent H&M positively during customer interactions.
  • Organize and plan workload according to the store activation plan, adapting to business needs with Store Management and the Area Visual Manager.
  • Launch and maintain global campaigns and sale activities on time and according to H&M Brand Standards.
  • Ensure good garment care and stock levels, and provide allocation input to Store Management and Area teams.
  • Follow up on sales KPIs and identify and prioritize visual and commercial opportunities with the Store Management team.
  • Create and follow up on actions to improve customer satisfaction and achieve sales targets, store goals, and budget.
  • Follow procedures, OMNI service best practices, operational routines, legal requirements, and store communication practices.
  • Stay current with fashion trends, products, brands, competitors, and relevant influencers; use trend awareness to support styling and product presentation.
  • Share seasonal updates, fashion trends, and visual and commercial information with store teams.
  • Coach and develop the Store team’s visual and commercial skills and support consistent product presentation and customer service.
  • Develop talent, provide onboarding training, and organize and carry out visual and commercial upskilling.
  • Complete Visual Competencies and Commercial 4 All trainings based on Regional and Sales Market learning and development goals.
  • Support Sales Market and Area teams with store expansion project needs.
  • Execute visual and commercial curation and styling according to the commercial calendar, allocation, store activation plan, trends, mood boards, and guidelines.
  • Carry out sample-picking routines, including selecting stockroom garments, accessories, and shoes to create clear trends and stories.
  • Execute window displays and styling according to guidelines.
  • Maintain commercial layouts and fixtures to provide effective customer flow and trend-story placement.
  • Maintain price signs in windows and throughout the store in line with global strategy and Sales Market requirements.
  • Work with Facilities Management to ensure lighting is working correctly and highlights products and display forms.
  • Maintain and care for display forms and interior materials, including fixtures and fittings, with sustainability in mind.
  • Work with the Area Visual Manager to maintain store navigation according to guidelines and store layout.
  • Ensure adequate quantities of sale and other activity materials, including POS materials, according to local routines.
  • Keep the sales floor and back of house clean, organized, and safe according to local security guidelines.

Benefits

  • Staff discount across H&M Group brands, including H&M, COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, and Afound.
  • H&M Incentive Program (HIP).
  • Medical, pharmacy, vision, and dental coverage.
  • Employee Assistance Program.
  • Vacation, wellness, holiday, and parental pay.
  • 401(k).
  • Commuter benefits.
  • Health and dependent care FSA.
  • Additional voluntary benefits.
  • Wellness and family support programs.
  • Paid leave programs and paid time off, including a community day.
  • Development opportunities around the globe.
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