About The Position

The Visual Merchandiser Manager contributes to an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. Working with the store team, the manager uses trend awareness to implement visual and commercial curation in line with guidelines and actively drive store sales. The role leads, coaches, and develops the Visual Merchandiser team through upskilling to build a sustainable talent pipeline. The manager oversees visual and commercial goals, campaign and sale launches, sales KPI follow-up, merchandising execution, garment care, and stock-related input. They coordinate workload and store activations with Store Management and the Area Visual Manager, and ensure procedures, operational routines, legal requirements, and Omni-service practices are followed. The role also develops store talent, supports recruitment and onboarding, performance management, succession planning, and training. It is responsible for visual, commercial, and styling curation; windows and product presentation; customer flow and store layout; signage, lighting, navigation, and point-of-sale materials; and maintaining clean, organized, and safe sales-floor and back-of-house areas.

Requirements

  • Experience working as a Visual Merchandiser in a store.
  • Experience coaching teams and developing talent, including through upskilling, with strong leadership skills.
  • Experience taking a solution-focused approach to improving product presentation and commercial implementation in a store.
  • Good knowledge of retail management, visual and commercial practices, operational best practices, routines, and tools.
  • Ability to manage, follow up, and act on the selling equation and weekly sales reports.
  • Fashion interest, curiosity, and creativity, with the ability to find inspiration.
  • Extensive visual and commercial experience and the ability to be proactive, solution-focused, and flexible in achieving cross-functional results.

Responsibilities

  • Follow up on visual and commercial curation according to guidelines to contribute to the Omni customer experience.
  • Represent the H&M brand positively during customer interactions.
  • Set, implement, and follow up on store visual and commercial goals with the Store Manager, Area Visual Manager, and store teams.
  • Lead the Visual Merchandiser team in organizing, planning, and prioritizing workload according to the store activation plan and changing business needs.
  • Launch and sign off global campaigns and sale activities on time and according to H&M brand standards.
  • Ensure garment care and stock levels, and provide allocation input to Store Management and Area teams.
  • Follow up on sales KPIs, identify visual and commercial opportunities, and prioritize actions with Store Management.
  • Ensure the VM team takes effective action to improve customer satisfaction and meet sales targets, store goals, and budget.
  • Follow procedures, Omni-service best practices, operational routines, legal requirements, and store communications.
  • Stay up to date on fashion trends, products, brands, competitors, and relevant influencers.
  • Coach the VM team to develop trend awareness, trend theory, mood boards, styling techniques, and product presentation.
  • Lead, inspire, and educate store colleagues on seasonal changes, fashion trends, and visual and commercial information.
  • Develop visual and commercial skills across VM and Store teams and support daily routines and best practices.
  • Recruit, onboard, manage performance, upskill, and develop talent in collaboration with the Store Manager and Area team.
  • Complete talent management and succession planning for future store needs.
  • Organize, deliver, and participate in visual and commercial upskilling.
  • Ensure Store teams complete Visual Competences and Commercial 4 All training in line with regional and sales market learning goals.
  • Support Sales Market and Area teams with talent for expansion and store projects.
  • Own the store's visual, commercial, and styling curation according to the commercial calendar, allocation, activation plan, trends, and guidelines.
  • Coach and follow up on sample-picking routines, including stockroom garment quantities, accessories, and shoes.
  • Ensure windows and styling are executed according to guidelines to create an inspirational and commercial customer experience.
  • Maintain commercial layouts and fixtures to support customer flow and effective trend-story placement.
  • Ensure price signage is balanced and maintained in windows and throughout the store according to guidelines and market requirements.
  • Work with Facilities Management to ensure lighting functions correctly and highlights products and display forms.
  • Maintain and care for display forms, fixtures, fittings, and interior materials with sustainability in mind.
  • Work with the Area Visual Manager to keep store navigation current and aligned with guidelines and layout.
  • Ensure adequate quantities of sale and other activity materials, including POS materials, according to local routines.
  • Keep the sales floor and back of house clean, organized, and safe according to local security guidelines.

Benefits

  • Staff discount across H&M Group brands in stores and online, including H&M, COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, and Afound.
  • H&M Incentive Program (HIP).
  • Medical, pharmacy, vision, and dental coverage.
  • Employee Assistance Program.
  • Vacation, wellness, holiday, and parental pay.
  • 401(k).
  • Commuter benefits.
  • Health and dependent care flexible spending accounts.
  • Additional voluntary benefits.
  • Wellness and family support programs.
  • Paid leave programs and paid time off, including a community day.
  • Global development opportunities and access to a global talent community.
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