H&M Store Visual Manager - Tyson Corner

H&M Group•McLean, VA
•$27 - $31

About The Position

The Visual Merchandiser Manager helps create an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. In partnership with the store team, this role uses trend awareness to ensure visual and commercial curation follows guidelines and actively supports sales. The manager leads, coaches, and develops the Visual Merchandiser team through upskilling and talent development, building a sustainable talent pipeline. The position is responsible for visual, commercial, and styling execution throughout the store, including campaign launches, window presentation, product and price-sign placement, customer flow, navigation, lighting, display forms, and point-of-sale materials. The manager works with Store Management, the Area Visual Manager, Area teams, and Facilities Management to set and follow up on goals, sales performance, operational routines, and development plans. The role also contributes to recruiting, onboarding, performance management, succession planning, and maintaining a clean, organized, and safe sales floor and back of house.

Requirements

  • Experience working as a Visual Merchandiser in a store.
  • Experience in team coaching and talent development, including upskilling, with strong leadership skills.
  • Experience using a solution-focused approach to improve product presentation and commercial implementation in a store.
  • Good knowledge of retail management, visual, commercial, and operational best practices, routines, and tools.
  • Ability to manage, follow up, and act on the selling equation and weekly sales reports.
  • Fashion interest, curiosity, creativity, and a proactive, flexible, and solution-focused approach.

Responsibilities

  • Follow up on visual and commercial curation according to guidelines to support the total OMNI customer experience, and represent the H&M brand positively during customer interactions.
  • Set, implement, and follow up on store visual and commercial goals with the Store Manager, Area Visual Manager, and store teams.
  • Lead the Visual Merchandiser team in organizing, planning, and prioritizing workload according to the store activation plan and changing business needs.
  • Launch and sign off global campaigns and sale activities on time and according to H&M brand standards.
  • Ensure good garment care and stock levels, and provide allocation input to Store Management and Area teams.
  • Follow up on sales KPIs, identify and prioritize visual and commercial opportunities, and lead actions to improve customer satisfaction and achieve sales targets, store goals, and budget.
  • Follow procedures and best practices for OMNI services, operational routines, legal requirements, and store communications.
  • Keep current with fashion trends, products, brands, competitors, and relevant influencers; coach the team on trend awareness, trend theory, mood boards, styling techniques, and product presentation.
  • Lead, inspire, and educate store colleagues about seasonal changes, fashion trends, visual and commercial information, in-store communication, and price perception.
  • Coach and develop the visual and commercial skills of VM and Store teams to maintain high-quality product and commercial presentation.
  • Support daily routines and best practices to maintain consistent visual and commercial standards while sustaining customer service engagement.
  • Recruit, onboard, manage performance, upskill, and develop talents and new colleagues in collaboration with the Store Manager and Area Team.
  • Complete talent management and succession planning, organize and deliver visual and commercial upskilling, and ensure completion of Visual Competences and Commercial 4 All training.
  • Support Sales Market and Area teams with talent for expansion and store-project needs.
  • Lead visual, commercial, and styling curation according to the commercial calendar, allocation, store activation plan, trends, and guidelines.
  • Coach and follow up on sample-picking routines, including stockroom garment quantities, accessories, and shoes, to create clear trends and stories.
  • Ensure window and styling execution follows guidelines and creates an inspirational, commercial customer experience.
  • Maintain commercial layouts and fixtures to support customer flow and effective trend-story placement.
  • Ensure price signs in windows and throughout the store are maintained according to global strategy, guidelines, and Sales Market requirements.
  • Work with Facilities Management to ensure lighting works correctly and highlights products and display forms.
  • Maintain and care for display forms and interior materials, including fixtures and fittings, with sustainability in mind.
  • Work with the Area Visual Manager to keep store navigation current and aligned with guidelines and store layout.
  • Ensure sufficient sale and other activity materials, including POS materials, according to local routines.
  • Keep the sales floor and back of house clean, organized, and safe according to local security guidelines.

Benefits

  • Staff discount across H&M Group brands, including H&M, COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, and Afound.
  • H&M Incentive Program (HIP).
  • Medical, pharmacy, vision, and dental coverage.
  • Employee Assistance Program.
  • Vacation, wellness, holiday, and parental pay.
  • 401(k).
  • Commuter benefits.
  • Health and dependent care flexible spending accounts.
  • Additional voluntary benefits.
  • Wellness and family support programs.
  • Paid leave programs and paid time off, including a community day.
  • Development opportunities and access to a global talent community.
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