H&M Store Visual Manager - Tyson Corner

H&M•McLean, VA

About The Position

The Visual Merchandiser Manager contributes to an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. Working with the store team, the manager applies trend awareness to deliver visual and commercial curation according to guidelines and actively drive store sales. The role leads, coaches, and develops the Visual Merchandiser team through upskilling and supports a sustainable talent pipeline. The manager oversees store visual and commercial goals, campaign and sale execution, visual presentation, styling, customer flow, and product and garment care. In partnership with Store Management and Area teams, the role follows up on sales performance, identifies opportunities, organizes team priorities, supports talent development, and ensures that store practices meet brand guidelines and operational requirements.

Requirements

Experience working as a Visual Merchandiser in a store.
Experience coaching teams and developing talent, including through upskilling, with strong leadership skills.
Experience taking a solution-focused approach to improving product presentation and commercial implementation in a store.
Good knowledge of retail management, visual, commercial, and operational best practices, routines, and tools.
Ability to manage and follow up on the selling equation and weekly sales reports.

Responsibilities

Contribute to the omni-channel customer experience by following up on visual and commercial curation according to guidelines and representing the H&M brand positively during customer interactions.
Set, implement, and follow up on store visual and commercial goals with the Store Manager, Area Visual Manager, and store teams.
Lead the Visual Merchandiser team in organizing, planning, and prioritizing workload according to the store activation plan and changing business needs.
Launch and sign off global campaigns and sale activities on time and according to H&M brand standards.
Ensure good garment care and stock levels, and provide allocation input to Store Management and Area teams.
Follow up on sales KPIs, identify visual and commercial opportunities, and coordinate actions to improve customer satisfaction and achieve sales targets, store goals, and budget.
Follow store procedures, omni-service best practices, operational routines, legal requirements, and communication practices.
Keep up to date with fashion trends, products, brands, competitors, and relevant influencers, and coach the team on trend awareness and styling.
Lead, inspire, educate, and develop store and VM teams on seasonal changes, trends, visual and commercial information, in-store communication, and price perception.
Support daily routines and best practices to maintain consistent visual and commercial standards alongside customer service.
Recruit, onboard, manage performance, upskill, and develop talent and new colleagues with the Store Manager and Area team.
Complete talent management and succession planning, and provide visual and commercial upskilling for colleagues.
Ensure teams complete Visual Competences and Commercial 4 All trainings in line with regional and sales market learning goals.
Support Sales Market and Area teams with talent for store expansion projects.
Lead visual, commercial, and styling curation based on the commercial calendar, allocation, store activation plan, trends, and guidelines.
Coach and follow up on sample-picking practices, including stockroom garment quantities, accessories, and shoes, to create clear product trends and stories.
Ensure window and styling execution follows visual and commercial guidelines and creates an inspirational customer experience.
Maintain commercial layouts and fixtures to support customer flow and effective trend-story placement.
Ensure the VM and Store teams maintain price signs in windows and throughout the store according to global strategy and market requirements.
Work with Facilities Management to ensure lighting functions and highlights products and display forms.
Maintain display forms and interior materials, including fixtures and fittings, with sustainability in mind.
Work with the Area Visual Manager to maintain store navigation according to current guidelines and layout.
Ensure sufficient sale and other activity point-of-sale materials according to local routines.
Keep the sales floor and back of house clean, organized, and safe according to local security guidelines.