About The Position

The Visual Merchandiser Manager contributes to an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. In partnership with the store team, this role uses trend awareness to ensure visual and commercial curation follows guidelines and actively drives sales. The manager leads, coaches, and develops the Visual Merchandiser team, building skills and supporting a sustainable talent pipeline. The role oversees store visual and commercial goals, sales performance follow-up, campaign execution, team development, and visual presentation. It works closely with the Store Manager, Store Management team, Area Visual Manager, Area teams, Sales Market teams, and Facilities Management to deliver the store activation plan, meet customer and business goals, maintain operational standards, and provide an inspirational shopping experience. The position also supports recruiting, onboarding, performance management, succession planning, and talent development.

Requirements

  • Experience working as a Visual Merchandiser in a store.
  • Experience coaching teams and developing talent, including upskilling, with strong leadership skills.
  • Experience taking a solution-focused approach to improving product presentation and commercial implementation in store.
  • Good knowledge of retail management and visual, commercial, and operational best practices, routines, and tools.
  • Ability to manage, follow up, and act on the selling equation and weekly sales reports.
  • Fashion interest, curiosity, and creativity, with an ongoing interest in finding inspiration.
  • Extensive visual and commercial experience, with a proactive, solution-focused, and flexible approach to achieving cross-functional results.

Responsibilities

  • Contribute to the store’s OMNI customer experience by following visual and commercial curation guidelines and representing the H&M brand positively in customer interactions.
  • Set, implement, and follow up on store visual and commercial goals with the Store Manager, Area Visual Manager, and Store teams.
  • Lead the VM team in organizing, planning, and prioritizing workload according to the store activation plan and changing business needs.
  • Launch and sign off global campaigns and sale activities on time and according to H&M Brand Standards.
  • Ensure good garment care and stock levels, and provide allocation input to Store Management and Area teams.
  • Follow up on sales KPIs, identify and prioritize visual and commercial opportunities, and coordinate actions to increase customer satisfaction and reach sales targets, store goals, and budget.
  • Follow store procedures, OMNI service best practices, operational routines, legal requirements, and communication practices in collaboration with Store Management.
  • Stay current on fashion trends, products, brands, competitors, and relevant influencers; coach the VM team in trend awareness, styling techniques, and product presentation.
  • Lead, inspire, and educate store colleagues on seasonal changes, fashion trends, visual and commercial information, in-store communication, and price perception.
  • Coach and develop visual and commercial skills across VM and Store teams to maintain high-quality product and commercial presentation.
  • Support daily routines and best practices that maintain consistent visual and commercial standards while preserving customer service engagement.
  • Recruit, onboard, manage performance, upskill, and develop talents and new colleagues in partnership with the Store Manager and Area Team.
  • Complete talent management and succession planning, and provide visual and commercial upskilling for colleagues.
  • Ensure Store teams complete Visual Competences and Commercial 4 All trainings according to Regional and Sales Market learning and development goals.
  • Support Sales Market and Area teams with talent for expansion and store projects.
  • Own the store’s visual, commercial, and styling curation according to the commercial calendar, allocation, activation plan, trends, and guidelines.
  • Coach and follow up on sample-picking routines, including stockroom garment quantities, accessories, and shoes, to create clear trends and stories.
  • Ensure the VM team executes windows and styling according to guidelines and maintains a commercial layout, fixtures, and customer flow.
  • Ensure price signs in windows and throughout the store are balanced and maintained according to Global strategy and Sales Market requirements.
  • Coordinate with Facilities Management to ensure lighting works correctly and highlights products and display forms.
  • Maintain and care for display forms and interior materials, including fixtures and fittings, with sustainability in mind.
  • Coordinate with the Area Visual Manager to maintain current store navigation according to guidelines and store layout.
  • Ensure adequate quantities of sale and other activity materials, including POS material, according to local routines.
  • Keep the sales floor and back of house clean, organized, and safe according to local security guidelines.

Benefits

  • Staff discount across H&M Group brands, including H&M, COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, and Afound.
  • H&M Incentive Program (HIP).
  • Medical, pharmacy, vision, and dental coverage.
  • Employee Assistance Program.
  • Vacation, wellness, holiday, and parental pay.
  • 401(k).
  • Commuter benefits.
  • Health and dependent care FSA.
  • Additional voluntary benefits.
  • Wellness and family support programs.
  • Paid leave programs and paid time off, including a community day to serve the local community.
  • Colleague Resource Groups (CRGs) and networking opportunities.
  • Global talent community and development opportunities.
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