About The Position

The Visual Merchandiser Manager contributes to an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. In partnership with the store team, the manager uses trend awareness to implement visual and commercial curation according to guidelines and actively drive sales. The role leads, coaches, and develops the Visual Merchandiser team through upskilling, building a sustainable talent pipeline within the store. The manager oversees visual and commercial goals, campaign execution, product presentation, sales follow-up, team development, and store routines. This includes coordinating with Store Management, the Area Visual Manager, and Area teams to align execution with business needs and guidelines. The role also maintains visual standards, customer flow, product displays, signage, navigation, and a clean, organized, and safe sales floor and back of house. The position requires fashion interest, creativity, trend awareness, visual and commercial experience, strong leadership and coaching skills, and the ability to work proactively and flexibly across functions. H&M provides benefits including employee discounts, health and wellness coverage, family support programs, retirement benefits, paid leave, and paid time off.

Requirements

  • Experience working as a Visual Merchandiser in a store.
  • Experience in team coaching and talent development, including upskilling, with strong leadership skills.
  • Experience taking a solution-focused approach to improving product presentation and commercial implementation in stores.
  • Good knowledge of retail management and visual, commercial, and operational best practices, routines, and tools.
  • Ability to manage, follow up, and act on the selling equation and weekly sales reports.
  • Fashion interest, curiosity, and creativity; proactive, solution-focused, and flexible approach to achieving cross-functional results.

Responsibilities

  • Contribute to the store’s OMNI customer experience by following up on visual and commercial curation according to guidelines and representing the H&M brand positively during customer interactions.
  • Set, implement, and follow up on store visual and commercial goals with the Store Manager, Area Visual Manager, and store teams.
  • Lead the Visual Merchandiser team in organizing, planning, and prioritizing workload according to the store activation plan and adapting to business needs.
  • Launch and sign off global campaigns and sale activities on time according to H&M Brand Standards.
  • Ensure garment care and stock levels, and provide allocation input to Store Management and Area teams.
  • Follow up on sales KPIs, identify and prioritize visual and commercial opportunities, and develop actions to improve customer satisfaction and achieve sales targets and store goals.
  • Follow procedures, OMNI service best practices, operational routines, legal requirements, and store communications in collaboration with the Store Management team.
  • Stay informed about fashion, trends, products, brands, competitors, and relevant influencers; coach the VM team in trend awareness and styling techniques.
  • Lead, inspire, and educate store colleagues on seasonal changes, trends, and relevant visual and commercial information, including price perception.
  • Coach and develop visual and commercial skills across the VM and Store teams to maintain high-quality product and commercial presentation.
  • Support daily routines and best practices that maintain consistent visual and commercial standards while sustaining customer service engagement.
  • Recruit, onboard, manage performance, upskill, and develop talents and new colleagues in partnership with the Store Manager and Area Team.
  • Complete talent management and succession planning, organize visual and commercial upskilling, and support required Visual Competences and Commercial 4 All training.
  • Support Sales Market and Area teams with talent for expansion and store project needs.
  • Own visual, commercial, and styling curation based on the commercial calendar, allocation, store activation plan, trends, and guidelines.
  • Coach the VM team on sample picking best practices, including stockroom garment quantities, accessories, and shoes, to create clear trend stories.
  • Ensure window and styling execution follows guidelines and creates an inspirational, commercial customer experience.
  • Maintain commercial layout and fixtures to support customer flow and effective trend story placement.
  • Ensure window and store price signs are balanced and maintained according to global strategy and Sales Market requirements.
  • Work with Facilities Management to ensure lighting works correctly and highlights products and display forms.
  • Maintain and care for display forms and interior materials, including fixtures and fittings, with sustainability in mind.
  • Work with the Area Visual Manager to keep store navigation current and aligned with guidelines and store layout.
  • Ensure adequate quantities of sale and other activity materials, including POS materials, according to local routines.
  • Keep the sales floor and back of house clean, organized, and safe according to local security guidelines.

Benefits

  • 25% staff discount across H&M Group brands, in stores and online.
  • Medical, pharmacy, vision, and dental coverage.
  • Employee Assistance Program.
  • Vacation, wellness, holiday, and parental pay.
  • 401(k) retirement plan.
  • Commuter benefits.
  • Health and dependent care flexible spending accounts.
  • Additional voluntary benefits.
  • H&M Incentive Program (HIP).
  • Wellness and family support programs.
  • Paid leave programs and paid time off, including a community day to serve the local community.
  • Global development opportunities.
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