About The Position

The Store Manager is responsible for the store’s holistic omnichannel customer experience, visual and commercial standards, and overall performance in line with the store format and global and regional strategies. The role leads the full store team, fosters an inclusive culture of collaboration and entrepreneurial spirit, and assesses the store’s strengths, opportunities, and competition. The Store Manager analyzes sales and budgets, develops plans to improve results and profits, and oversees customer service, people management, retail operations, and visual execution. The role also requires maintaining awareness of fashion trends and the local market; recruiting, onboarding, coaching, and developing colleagues; managing team planning and scheduling; and ensuring that store procedures, security, and legal requirements are followed. The Store Manager supports daily store routines and ensures effective merchandising, stock levels, garment care, omnichannel services, and in-store technology use.

Requirements

  • Relevant experience in a leadership position.
  • Retail management and retail operations experience.
  • Experience collaborating closely with a team.
  • Strong leadership skills and willingness to take responsibility for others.
  • Confidence in coaching and developing teams.
  • Ambition and effective communication skills.
  • Analytical problem-solving ability and capability to work with numbers and manage statistics.

Responsibilities

  • Own the total omnichannel customer experience and ensure visual and commercial standards align with store format, global guidelines, and regional strategies.
  • Represent the H&M brand positively in customer interactions and ensure teams provide personal service, fashion guidance, and active selling.
  • Establish, analyze, and follow up on sales and budget goals; create plans to optimize results and profits.
  • Ensure teams promote the Customer Loyalty App (Hello Member) and in-store sustainability initiatives.
  • Schedule to budgeted hours in alignment with sales budgets and commercial activities.
  • Ensure correct fitting-room and checkout routines, including transactions, returns, and exchanges.
  • Identify commercial opportunities, maintain competitor awareness, and manage store maintenance cost-effectively.
  • Ensure administrative routines for people and store operations are completed correctly.
  • Keep current with fashion trends, products, competitors, brands, styles, and relevant influencers; ensure the team shares product and fashion knowledge with customers.
  • Understand the store’s local area, customer base, competitors, and fashion trends.
  • Lead talent and performance management, including recruiting, onboarding, upskilling, developing, evaluating, and succession planning for the team.
  • Collaborate with the Area team, visual merchandisers, and store leadership team; support clear communication and professionalism.
  • Plan and schedule the team, and communicate regularly with colleagues through meetings and other updates.
  • Ensure store procedures, routines, security requirements, and legal requirements are followed.
  • Participate in relevant onboarding, training, and development processes.
  • Maintain a clean and tidy sales floor and back of house, with high-quality visual and commercial product presentation and garment care.
  • Maintain appropriate stock levels and provide allocation input to relevant colleagues.
  • Support daily store opening and closing routines and processes.
  • Oversee the garment cycle from delivery through presentation and ensure fitting-room routines follow standards and use available tools and technology.
  • Maintain best practices for in-store omnichannel and technology services, including Instore Care App, Click & Collect, and Smart Store.
  • Maintain price signs throughout the store according to applicable guidelines and strategies.
  • Maintain back-of-house information, health and safety, and tidiness for colleagues.

Benefits

  • Health insurance
  • Wellness and family support programs
  • Company-match retirement plan
  • Paid leave programs and paid time off, including a community day
  • Employee discount at H&M, & Other Stories, and COS, with a staff discount card covering additional H&M Group brands
  • H&M Incentive Program (HIP)
  • Medical, pharmacy, vision, and dental coverage
  • Employee Assistance Program
  • Vacation, wellness, holiday, and parental pay
  • 401(k)
  • Commuter benefits
  • Health and dependent care flexible spending accounts
  • Additional voluntary benefits
  • Global development opportunities
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