Champion Windows - Vice President of Sales

Great Day Improvements: A Family of Brands•Atlanta, GA

8d•Hybrid

About The Position

The Vice President of Sales provides strategic leadership, direction, and accountability for Champion’s nationwide sales organization. Reporting to the Division President, the role owns sales strategy, field execution, revenue performance, and the sales leadership structure across a large, multi-region B2C organization. The position is responsible for sustainable growth, strong margins, and a consistent customer experience across all markets. As Champion’s senior sales leader and integrator, the Vice President translates corporate growth objectives into disciplined execution through regional and market leaders. This is a highly field-oriented role involving significant time in Champion markets coaching leaders, strengthening sales execution, and reinforcing the Champion Playbook, selling standards, pricing discipline, and performance expectations. The role uses data and analytics to improve bookings growth, close rates, yield, profitability, forecasting accuracy, and sales productivity. The Vice President partners closely with operations, marketing, and centralized support teams to align lead generation, sales capacity, talent, and the sales-to-operations handoff. The role ensures disciplined management and conversion of marketing-generated leads and contributes directly to scaling the in-home sales organization, strengthening leadership capability, expanding into new markets, and achieving predictable, profitable growth. The position is based in Cincinnati, Atlanta, or Charlotte, is hybrid/field-based, and requires frequent travel across Champion’s national footprint.

Requirements

Vision and leadership skills to drive change and build a high-performance culture across a large, multi-market sales organization.
Strong financial and business acumen, including budgeting, forecasting, margin management, and job cost analysis.
Ability to analyze sales, operational, and profitability metrics and translate insights into clear action plans.
Expert coaching, influencing, and organizational-development capabilities, including experience leading through Regional leaders and other managers of managers.
Deep experience leading large-scale direct-to-consumer (B2C) sales organizations and structured selling processes.
Strong understanding of lead-flow management and maximizing conversion of marketing-generated leads from assignment through close.
Demonstrated ability to drive consistent sales execution across a large, geographically dispersed organization.
Superior executive-level communication, interpersonal, and cross-functional collaboration skills.
Strong field-leadership mindset and willingness to spend significant time in markets coaching leaders and sales teams.
Proficiency in CRM and sales-performance platforms, Microsoft Suite, and data-driven decision-making.
Bachelor’s degree in Business, Sales, Marketing, or a related field, or equivalent experience.
12–15 years of progressive sales leadership experience in a multi-location, direct-to-consumer environment.
Demonstrated experience leading a large B2C sales organization with approximately $350M–$500M in annual revenue, bookings, or comparable sales volume.
Prior experience leading managers of managers, such as Regional Vice Presidents, Regional Sales Managers, or Area Managers, across a large geography.
Proven track record of scaling a large, multi-location sales organization, driving top-line growth, improving close rates and margins, and building strong sales leadership teams.

Nice To Haves

Experience with in-home and one-call-close sales models.
Experience with the Champion Playbook or a comparable structured selling system.
Experience designing sales compensation and incentive programs.
Experience opening new locations or expanding into new geographic markets.
Experience with canvassing or other field-based lead-generation channels.
Experience in residential home improvement, in-home sales, HVAC, home services, or a related direct-to-consumer industry.
MBA.

Responsibilities

Set and execute Champion’s overall sales strategy, aligning field execution with growth goals, the operating model, and brand standards to drive revenue and profitability.
Lead Champion’s sales leadership team to deliver profitable growth and consistent selling execution across branches nationwide.
Define annual and quarterly sales goals by region and territory, and recommend the strategies, staffing, and initiatives needed to achieve them.
Collaborate with the Division President, VP of Operations, and executive leadership to align sales, marketing, service, and operations.
Monitor regional and branch performance against sales targets, close rates, profit margins, and customer-experience KPIs, holding leaders accountable.
Use sales analytics, job cost data, and performance dashboards to assess results, identify improvement opportunities, and develop data-driven performance plans.
Own the Champion brand sales forecast and provide timely revenue projections, results, trends, and risks to executive leadership.
Influence closing percentages, compensation design, sales incentives, and lead distribution to maximize sales performance and self-generation.
Ensure equitable, disciplined lead distribution and consistent selling processes across Champion markets.
Drive recruiting, hiring, and onboarding of sales leaders and field representatives to maintain appropriate staffing levels.
Ensure adherence to the Champion Playbook and selling standards, including presentation methodology, pricing discipline, and self-generation funnel building.
Lead field sales training for new hires and experienced employees, and coach and develop Regional leaders and future sales talent.
Provide leadership and product and financing expertise across the Champion product line.
Lead sales expansion into new geographic markets, partnering on branch openings, market-entry planning, talent acquisition, and training.
Partner with marketing on demand generation and lead-flow strategy, including lead volume, cost-per-lead, appointment setting, events, and canvassing.
Collaborate with the VP of Operations to improve the sales-to-operations handoff, operational readiness, and fulfillment excellence.
Model and enforce a people-first, high-accountability culture and customer-service standards, maintaining strong customer-satisfaction ratings.
Perform other duties as assigned.