Vice President of Sales

Blue Heron Companies•Enterprise, NV

About The Position

The Vice President of Sales provides strategic leadership and executive accountability for Blue Heron's sales performance. The role translates business objectives into a disciplined sales strategy intended to drive revenue, absorption, profitability, and long-term market position, while establishing direction, performance expectations, and organizational alignment. As a senior leader, the VP connects market intelligence, buyer behavior, pricing, inventory strategy, and sales performance to enterprise decision-making. The role partners with Marketing, Design, Construction, Finance, and executive leadership to ensure sales strategy reinforces Blue Heron's differentiated luxury design-build experience and supports sustainable growth. Success means delivering enterprise sales objectives through a well-led, accountable sales organization rather than relying on personal involvement in daily selling. The role is measured by sales performance, forecast accuracy, conversion and pipeline performance, and client experience and brand integrity.

Requirements

Proven ability to lead a sales organization through other leaders and establish accountability without assuming daily frontline management responsibilities.
Strong strategic sales leadership, revenue planning, forecasting, and performance management capabilities.
Deep understanding of luxury residential real estate, high-value purchases, sophisticated buyer expectations, and competitive market dynamics.
Ability to translate enterprise objectives into measurable strategies, priorities, and execution plans.
Demonstrated ability to develop, evaluate, and hold sales leaders accountable for performance.
Executive presence and credibility to advise leadership, influence cross-functional leaders, and engage sophisticated clients.
Analytical capability to interpret market intelligence, performance, pipeline trends, and financial implications.
Exceptional communication, negotiation, decision-making, and relationship management skills.
Ability to identify systemic performance challenges and implement sustainable improvements.
Sound judgment in balancing revenue objectives, client experience, operational capabilities, and long-term brand integrity.
High personal accountability, adaptability, strategic perspective, and commitment to developing a high-performing sales organization.

Responsibilities

Develop and execute the sales strategy in alignment with revenue objectives, absorption plans, inventory priorities, and profitability expectations.
Translate strategic direction into clear sales objectives, performance targets, and priorities.
Monitor market conditions, buyer demand, competitive dynamics, and sales performance to anticipate risks and identify opportunities.
Partner with executive leadership to evaluate pricing, inventory positioning, performance, and product-market alignment.
Drive sales results across product offerings while balancing near-term objectives with long-term client relationships and brand positioning.
Lead, develop, and hold sales leadership and the team accountable for objectives, capabilities, and consistent execution standards.
Establish expectations, decision-making authority, and accountability throughout the sales team.
Ensure sales leaders effectively coach, train, manage performance, oversee pipelines, and execute the sales process for sales counselors.
Evaluate organizational capacity, talent effectiveness, succession needs, and resource allocation.
Build a high-performance sales culture centered on preparation, ownership, disciplined execution, and exceptional client engagement.
Provide executive support when performance challenges, organizational barriers, or strategically important opportunities require intervention.
Establish the performance framework, reporting cadence, and indicators used to evaluate sales results and inform decisions.
Hold sales leadership accountable for pipeline health, conversion performance, counselor productivity, and sales-plan execution.
Own sales forecast reliability, incorporating pipeline quality, buyer readiness, historical performance, and market conditions.
Identify systemic performance gaps and direct corrective strategies.
Provide executive leadership with timely visibility into performance, emerging risks, forecast changes, and recommended actions.
Translate buyer insights, competitive intelligence, and sales trends into recommendations that strengthen market positioning.
Partner with Marketing to align demand generation, brand positioning, lead quality, and conversion.
Work with Design, Construction, and Finance to align sales strategies with product capabilities, delivery expectations, and financial objectives.
Identify ways to improve sales effectiveness through product offerings, buyer experience, sales processes, and cross-functional coordination.
Provide executive involvement in high-value, complex, or strategically significant client opportunities.
Resolve escalated negotiations, sensitive client situations, or significant barriers to closing.
Ensure client commitments, pricing decisions, and sales representations align with operational capabilities and brand standards.
Strengthen relationships with key clients, referral partners, and strategic stakeholders who influence long-term sales opportunities.