Vicer President of Digital Growth & Brand Strategy

Caldwell Watson Real Estate Group, Inc.•Cypress, TX

About The Position

Caldwell Companies is seeking a digital growth leader to enhance brand visibility and drive measurable business results. The VP of Digital Growth & Brand Strategy will lead digital marketing across all Caldwell Companies' brands, including residential, commercial, land brokerage, and investment businesses. This strategic leadership role involves building and directing Caldwell's digital marketing engine, encompassing strategy, customer journey, content, partnerships, data, and technology. The VP will set direction, establish performance expectations, and manage third-party agencies for paid media, search, social, email, website, and analytics. The role is accountable for optimizing messaging, creative, targeting, channel mix, media spend, landing experiences, lead-nurture programs, and measurement plans for each business unit's goals.

Requirements

Master's degree in marketing, communications, business, or a related field.
5+ years in digital marketing, content, social media, or brand strategy, including 3+ years in a leadership role.
Track record of building digital strategies that grow leads, sales, or revenue.
Strong background in content strategy, social media, paid media, SEO, and AI marketing.
Strong analytical skills, connecting marketing activity to sales and ROI.
Familiarity with CRM, marketing automation, and analytics tools (HubSpot, Salesforce, GA4, Google Ads, Looker/Power BI).

Nice To Haves

Real estate or homebuilding experience is a plus, but not required.

Responsibilities

Own Caldwell's digital growth strategy, connecting brand awareness to qualified lead generation, onsite foot traffic, and ultimately sales/leases across all communities and business units.
Direct an integrated acquisition strategy spanning paid search, paid social, SEO, generative-engine and answer engine optimization (GEO/AEO), retargeting, email and lead nurturing, conversion-rate optimization, and emerging channels.
Set measurable goals for the full customer journey, including reach, engagement, qualified website traffic, lead volume and quality, cost per qualified lead, appointments, onsite visits, sales and lease conversions, customer acquisition cost, and return on advertising spend.
Partner closely with community sales and leasing teams to define a qualified lead, capture source and outcome data, and measure marketing performance from first touch through sale or lease.
Use performance insights to identify growth opportunities, shift priorities and investment, and recommend actions that improve conversion at each stage of the buyer or renter journey.
Present clear, executive-level reporting that explains not only what happened, but why it happened, what it means for the business, and what action should be taken next.
Lead a robust content strategy that showcases Caldwell's communities, homes, and residents through powerful, high-performing storytelling.
Establish channel-specific social media strategies, content pillars, publishing priorities, and growth plans that expand reach, deepen engagement, build community, and generate qualified interest.
Track trends in social media, search, and AI discovery, and apply them to Caldwell's brands.
Improve our visibility in search engines, social platforms, and AI tools, while protecting brand consistency and adapting message, creative, and calls to action for the needs and audiences of each community and business unit.
Build a practical Digital AI marketing strategy that improves speed, quality, insight, and results.
Identify and scale useful AI applications in content, research, personalization, and reporting.
Use AI-assisted analysis to uncover trends, content opportunities, and conversion barriers, turning those insights into clear strategies and actions for agency partners.
Hold agencies accountable for how they use AI and the results it produces.
Build AI fluency across the marketing team through practical training, shared workflows, skill libraries, and ongoing experimentation.
Lead and direct third-party digital, media, social, search, content, and technology partners responsible for campaign execution.
Set clear briefs, budgets, timelines, and goals for every campaign.
Review and approve campaign strategy, targeting, spend, and creative.
Run regular performance reviews with agencies and redirect spend as needed.
Improve our websites, landing pages, and lead-capture experience.
Build a shared approach to data, tracking, and attribution across the portfolio.
Test creative, offers, and messaging, and apply what works across brands.
Stay fluent in tools like HubSpot, Salesforce, GA4, Google Ads, and Looker/Power BI to guide partners and vendors.
Partner with the CMO and business unit leaders to set marketing priorities.
Build strong relationships with sales, leasing, and development teams to ensure digital marketing efforts are driving business unit goals.
Serve as Caldwell's go-to expert on digital marketing and AI trends.