Director of Brand Strategy

We Are Rosie • Palmetto, GA

1d • Remote

About The Position

The Director of Brand Strategy will partner closely with the VP of Brand and Creative to shape long-term brand strategy that supports growth, awareness, and loyalty for a leading shopping rewards platform. The role will develop positioning that differentiates the company’s products and services, inform brand direction for partnerships and new platforms, and maintain cohesive brand positioning across initiatives and teams. Consumer research will help ground strategy in members’ needs and inform positioning and messaging.

This is a fully remote, three-month W2 contract role at $90 per hour, with a start date described as ASAP and potential to convert to a full-time employee role. The position is scheduled for 40 hours per week. The strategist will work with marketing, business, and product stakeholders and agency partners, and support brand campaign measurement through brand studies and shared learnings.

Requirements

• 12+ years of experience driving strategic brand work in a management consultancy, agency, or the brand organization of a well-loved consumer brand.
• A strong point of view on what makes a brand distinctive and salient.
• Ability to quickly understand complex business models, product roadmaps, and changing market dynamics.
• Experience using qualitative and quantitative research to inform strategic recommendations.
• Strong critical-thinking and analytical skills, particularly in customer segmentation.
• Excellent communication skills, including the ability to make complex concepts clear for different audiences.
• Proven ability to build cross-functional relationships and thrive in a fast-paced environment with multiple priorities.

Responsibilities

• Partner with the VP of Brand and Creative to develop long-term brand strategy focused on growth, awareness, and loyalty.
• Develop brand strategy that differentiates products and services and communicates a compelling story in a competitive landscape.
• Inform brand direction for partnerships and new platforms.
• Drive cohesion of brand positioning across initiatives, partnerships, and cross-functional teams.
• Translate consumer research into insights that underpin positioning and messaging.
• Identify high-value audience segments and help size the opportunity.
• Monitor consumer, marketplace, and competitive trends and share findings with the team.
• Collaborate with marketing, business, and product stakeholders to identify key strategic questions.
• Support brand campaign measurement through brand studies, working with agency partners to share learnings across the organization.

What This Job Offers

• Career Level: Director
• Education Level: No Education Listed