Vice President, Marketing & Brand Strategy

Security Federal Savings Bank•Logansport, IN

13h

About The Position

The Vice President, Marketing & Brand Strategy provides strategic leadership, vision, and direction for the marketing, brand, communications, customer engagement, public relations, and community engagement functions of Security Federal Mutual Bancorp and its affiliated financial institutions. The position leads enterprise-wide marketing strategies that support the Bancorp’s strategic plan, growth objectives, and brand reputation while accounting for the distinct markets, brands, business objectives, and customer needs of each affiliate bank. As a member of the Bancorp leadership team, the Vice President collaborates with executive management and affiliate bank leadership to identify market opportunities, strengthen customer relationships, enhance brand awareness, and support business development and growth. Although primarily focused on strategic leadership, the position requires strong hands-on knowledge of content creation, digital marketing, social media, website management, public relations, and emerging marketing technologies. The role oversees brand management; marketing and growth development; communications and public relations; marketing staff and department operations; content and digital strategy; community engagement; budgets and financial management; regulatory compliance; and marketing support for affiliated banks. It also presents brand, customer engagement, marketing, and growth-related reports to executive management and the Board of Directors as requested.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, or a related field.
Minimum of ten years of progressive marketing experience preferred.
Minimum of five years of leadership and management experience preferred.
Comprehensive understanding of strategic marketing principles and brand management.
Strong leadership, coaching, and team development skills.
Exceptional verbal, written, presentation, and interpersonal communication skills.
Ability to align marketing initiatives with organizational goals and growth objectives.
Strong analytical and business acumen.
Experience evaluating marketing performance metrics and return on investment.
Knowledge of digital marketing, social media platforms, content marketing, website management, and marketing automation tools.
Ability to develop and manage budgets effectively.
Strong project management and organizational skills.
Ability to build and maintain relationships with community leaders, media representatives, customers, vendors, and employees.
Ability to maintain confidentiality and adhere to Bank privacy and security policies.
High degree of professionalism, integrity, initiative, and creativity.
Proficiency in Microsoft Office and relevant marketing software platforms, including InDesign and Photoshop.
Know and comply with applicable Bank policies and procedures and Federal regulations, including BSA/AML/OFAC and CIP requirements.

Nice To Haves

Financial institution marketing experience.
Graduate School of Banking, ABA Marketing School, or similar advanced professional development.

Responsibilities

Lead enterprise-wide marketing, brand, communications, customer engagement, public relations, and community engagement strategies.
Serve as a steward of the Bank’s brand identity and reputation, maintaining consistent messaging and visual standards across customer-facing communications.
Develop annual marketing plans supporting deposit growth, loan growth, customer acquisition, and relationship expansion.
Collaborate with business units and customer-facing leaders to develop targeted marketing programs and strengthen the customer experience and relationships.
Oversee market research, customer insights, campaign evaluation, key performance indicators, and marketing return on investment.
Oversee digital marketing strategy, including websites, search engine optimization, email marketing, online advertising, and social media.
Oversee public relations, media relations, external communications, corporate messaging, crisis communication strategy, and significant public communications.
Lead executive communication strategies and organizational storytelling initiatives.
Direct, coach, mentor, and manage marketing staff; set departmental priorities and allocate resources.
Oversee vendor relationships, agency partnerships, and external marketing resources.
Provide strategic oversight of content creation, website management, social media, advertising campaigns, and customer communications; guide the development of content and creative materials.
Stay informed about emerging technologies, digital trends, artificial intelligence applications, and customer engagement strategies.
Represent the Bank in community organizations, professional associations, and industry groups; develop community engagement strategies and oversee sponsorship, contributions, and charitable giving.
Develop and administer the annual marketing budget; monitor expenses, evaluate vendor contracts and expenditures, and report performance and budget results.
Present brand performance, customer engagement initiatives, marketing results, and growth-related reports to executive management and the Board of Directors as requested.
Ensure marketing activities and materials comply with applicable banking regulations, Bank policies, procedures, and required compliance review and approval processes.
Provide marketing leadership and shared services to affiliated financial institutions, working with their leaders to address local market needs while maintaining appropriate enterprise-wide standards.
Collaborate with affiliate bank leadership while recognizing each institution’s separate legal, regulatory, governance, and operational responsibilities.
Know and comply with applicable Bank policies, procedures, and Federal regulations, including BSA/AML/OFAC and CIP requirements.
Perform other duties as directed by the supervisor.