Vice President Global Brand Marketing
About The Position
OUTRIGGER Resorts & Hotels is a hospitality company with a portfolio of 14 resorts, 2 craft hotels, and condominium properties undergoing significant capital investment and renovation. The company is working toward becoming The Premier Beach Resort Company in the World and is elevating its brand to match that ambition. The Vice President Global Brand Marketing is a brand leader who sets creative direction and drives performance. The role serves as the creative and content strategy arm of the Commercial team across owned and paid channels, inspiring engagement and conversion on OUTRIGGER’s website, app, email, and organic social channels while ensuring premium-caliber creative consistency across paid and third-party distribution partners. The position champions global brand strategy with the CCO and leads the development and deployment of brand, media, and marketing strategies. It tells the brand story behind the company’s renovation investment to build guest anticipation and support rate integrity. The role also leads cross-functional teams in planning, executing, and measuring integrated brand strategy campaigns, and facilitates brand-related needs for property operations and project management teams. Responsibilities are carried out through individual contribution, collaboration with OUTRIGGER hosts inside and outside the department, and third-party professionals.
Requirements
- Bachelor’s degree in Business, Travel Industry Management, or a related field.
- 10+ years of related industry experience.
- Working knowledge of Microsoft Word, Excel, PowerPoint, and Outlook.
Nice To Haves
- Brand or direct marketing experience at an advertising agency or client company, or product management experience at a client company.
- Knowledge of Photoshop and InDesign.
Responsibilities
- Champion the global brand strategy with the CCO.
- Lead the design and deployment of brand, media, and marketing strategies through content strategy for web, social, email, and paid media; media plans; brand marketing campaigns; communication programs; brand resources, tools, and systems.
- Oversee the brand intranet environment and media asset management systems.
- Tell the brand story behind the company’s renovation investment to build guest anticipation and support rate integrity.
- Lead cross-functional teams to plan, execute, and measure integrated brand strategy campaigns.
- Lead the development of implementation processes and timelines for product development initiatives.
- Facilitate the brand-related needs of property operations and project management teams.
- Drive engagement and conversion across owned channels, including the website, app, email, and organic social.
- Ensure premium-caliber creative consistency across paid and third-party distribution partners, including OTAs, wholesale, travel agents, and consortia.
Benefits
- Health insurance, including dental, medical, prescription, and vision coverage.
- Paid holidays, sick leave, vacation, and medical leave.
- Retirement plan (401K).
- Recognition and award programs.
- Employee Assistance Program.
- Discounted hotel rates.
- Training and development programs and opportunities for growth.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
